Change HR to ‘Talent’

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You can never underestimate the power of a word. Seth Godin wrote a post about marketing HR (human resources) and how the terminology “HR” brings it with a legacy of treating people like replaceable and interchangeable resources. Almost every business operator agrees that their biggest assets are their people and the skills, knowledge and expertise they bring to the table. So why not change the department name of HR to “Talent” as Seth argues? May sound like a spin at first, but I agree with his assessment that the word brings along with it a new mind set on how the recruit, manage and grow talented people. Read more

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Filed under Business, Communications, Recruting, Small Business Marketing, marketing

Tags: Branding, Business, HR, human resources, managing, marketing, people, recruiting, seth godin, talent, words