The Art of Listening: Market Research Tools That Any Company Can Use


Informative article by Jay Lipe that appeared in Marketingprofs.com that outlines how good market research can positively impact your business positioning, market perceptions, and product enhancements and innovation. The research doesn’t have to be complicated or expensive either. It starts by being a great listener, asking the right people (your target market), and being open to suggestions and criticism. The root word of marketing is market, so taking the time to understand yours will go a long ways to knowing how to develop, package and deliver your offerings in a meaningful way.

 

read more

Leave a comment

Filed under Marketing Research

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s