Turn Former Clients into Stark Raving Fans


Great profile in Canadian Business Online of an entrepreneur named Danièle Henkel who signed a distribution deal for an expensive therapeutic-massage machine that previous buyers were very upset with because of poor after-sales support. Henkel would literally call previous buyers to talk to them, only to have them hang up the phone before she could continue. What seemed like a big mistake, Henkel turned in to an opportunity to win over former clients and turn them in to raving fans.

 

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1 Comment

Filed under marketing, Word-of-Mouth

One response to “Turn Former Clients into Stark Raving Fans

  1. Aditya

    hey rajan, long time. manik told me about your blog. really liked it since the digital space is of strong interest to me. can really relate to the last post since we’re facing similiar troubles in our startup here and trying to manage everything. anyhow catch up with you soon.

    aditya

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