Guy Kawasaki’s Book Preview: Word of Mouth Marketing


 

womm.gifGuy Kawasaki posted a preview on his blog of a book by Andy Sernovitz called Word of Mouth Marketing: How Smart Companies get People Talking. He shares 10 tidbits from the book on how to generate greater word of mouth. It sounds like an excellent book and one I can’t wait to get my hands on. One point Guy Kawasaki shares that I really liked is how companies could hire a customer service rep to search the Internet for kudos and complaints. When the rep finds kudos, he should thank the person. When the rep finds complaints, he should get it fixed. What a simple idea to implement and yet very effective in generating genuine word of mouth.

read more

Leave a comment

Filed under marketing, Word-of-Mouth

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s