Biggest Mistakes Marketers Make—Number 1: Merely Handing Off Leads to Sales


Roy Young in Marketingprofs.com writes how marketing professionals fail at qualifying and handling leads properly. How do you define a lead for your product offering? Gathering mass volumes of unqualified business cards at tradeshows or click-throughs to your web site from a banner ad, won’t mean much if it’s not the right audience for your business. Carefully qualifying the leads, choosing your tradeshows or online advertising mediums, makes the follow up process more efficient. Stay involved when managing the lead pipeline rather than simply passing it off to the sales department. This lets you see how the leads are being handled, if they are being handled, and identify opportunities where you can increase your chances of converting it to a sale.

 

read more

Leave a comment

Filed under Exhibiting, marketing, Selling, Trade Shows

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s