Can Web 2.0 Apply the Social Technology to Real Business Problems

Gareth Knight discusses Web 2.0 on his blog and describes the “lack of the application of the newer technologies to real world business problems.” Most of the companies playing in the Web 2.0 space are trying to come out with the next social application, rather than innovate ways to apply the technology to real world business challenges. He speculates the reason being is that most of this technology is being thought up by techies as oppose to business managers and CEOs. Techies are motivated by coming up with something that isn’t already out there, while CEOs are motivated by ROI. He cites Basecamp by 37Signals as an example of where social application technology has been successfully applied to business needs. As I read Gareth’s post, I found myself agreeing with him. Don’t get me wrong, I think Web 2.0 is an absolute phenomenon and we’re just at the cusp of the impact and what it will ultimately mean to “use the Internet”. Having users own the net, rather than the site provider is a fundamental change that is equally scary and exciting. What I do agree with is that to make Web 2.0 ultimately meaningful and stickier to a wider audience, it needs to move beyond just simply satisfying our social thirst, but also our business needs. The innovations in web interfaces, networking, and user experience we find in social applications can have a dramatic and positive impact on how we go about doing business. You can read Gareth’s full post here.


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Filed under Blogging, Business, Internet, marketing, Online marketing tactics

3 responses to “Can Web 2.0 Apply the Social Technology to Real Business Problems

  1. I would like to learn more about what is in eh Web 2.0 and what real world business applications that it is trying to solve.

  2. There are many definitions of Web 2.0, but the basic one I use to define it is Web 1.0 was what we witnessed leading up to the technology burst where companies were racing to set up retail web sites to sell their widgets to consumers. It was your traditional “I supply, you consume” model. Many had no sound business framework to work from (or cash flow), and soon collapsed like a house of cards. Web 2.0 is the emergence of social sites and applications like YouTube, Technorati, and MySpace where users own the content and decide what is of value and what is not. It turns the power to the user. Social sites and applications have developed ingenious technology around user-friendly interfaces, online networking capabilities, knowledge sharing, news integration, etc. that are just beginning to be applied for business. LinkedIn is one example. There are many more opportunities still available. Many of the interfaces and features of business applications do not include some of the same engines that social sites do, and yet they would prove to be very powerful tools for business purposes. I think it is inevitable we will see more adoption towards meeting businness needs.

  3. I need to get on stumble soon. You have a some great posts going on here.

    Technically Speaking (blog) –
    7 Minutes with Rex Dixon (cyberears) –
    7 Minutes with Rex Dixon (clickcaster) –

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