Andrew Hampp writes about how the magic number for traditional ad campaigns was to generate millions of dollars in retail sales. Today, it’s generating 1 million views on YouTube. Smirnoff’s comical and clever “Tea Partay” garnered 1.3 million views in just two months on YouTube.
Smirnoff’s “Tea Partay”: All Eyes on Viral Video
Filed under Branding, Business, marketing, Online marketing tactics, Viral, Word-of-Mouth
BIG marketing for small business 
Smirnoff really went about this the right way. They clearly understand what YouTube is all about, and created a video that’s a winner with that audience. Very cool.
This has taken Target Marketing to a New High… no pun intended.