5 Ways to Start a Media Kit

Joanna L. Krotz at Microsoft Small Business Center provides tips for creating a professional-looking yet affordable media kit:

Desktop technology and electronic options offer so many high-quality and affordable ways to showcase your business that choices for building a contemporary media kit are downright dizzying.

You must decide what’s appropriate in graphics and style, print and digital media, messaging and content. You must figure out how to position the company in one compact package that meets the varying needs of press, stakeholders, investors, suppliers, customers and more. To help sort it out, here’s step-by-step advice from veteran public relations and marketing gurus that will guide you in developing a relevant, up-to-speed media kit.

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Filed under Business, Communications, marketing, Public Relations

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