Great new online software called HitTail.com that is currently in beta and available free. We signed up to it and have implemented the code in our web sites. It’s very easy. We are already seeing real-time results. To understand the value of HitTail.com, you have to be familiar with the concept of the “Long Tail“, first coined by Chris Anderson in an October 2004 Wired magazine article to describe the business model of Amazon.com. When you apply this concept to natural searches, less popular keywords used in natural searches to find your site collectively can have more impact on your site’s rankings than the most popular keywords used to find your site. These less popular keywords in the Long Tail of the top keywords represent opportunities to include and write about on your web site. The more of these keywords you write about, the larger the overall size and keyword diversity of your web site, and the greater and more sustainable your rankings on Google, MSN, Yahoo, and other search engines. HitTail.com refers to this as the “snowball effect“.
HitTail.com measures all keywords used to find your site, and provides you in real-time with your top 10 keywords, along with the Long Tail of less popular keywords. These less popular keywords are than provided as suggestions for you to decide whether or not you want to write about on your web site. I like this service and truly believe the best searches are the natural ones, not paid. It’s easy to blow your brains spending money on adwords. But, as in a recent study I blogged about (refer to SEO as Effective as Paid Search, Study Says), natural searches proved to be at least as effective if not more effective than paid searches. I highly recommend you begin using HitTail.com while it’s still free.