Is Your PR Only Bringing You 15 Minutes of Fame?


Mark Stevens, best-selling author of “Your Marketing Sucks” (one of my favorite books) wrote a post on his blog about how your public relations efforts can turn out to be a huge disappointment when not aligned with your sales goals. After all the anticipation, all you get is 15 minutes of fame and nothing to show for it. Your photo showing up in the paper may seem great at first, but if the coverage doesn’t drive action, it’s nothing more than just your photo showing up in the paper. Today, businesses and PR firms staying on top of today’s technology (and in-tune with today’s reading habits) are leveraging news SEO, channel sites, and bloggers to push out their message to intended viewers. According to Pew Research Center, the audience for online news has jumped from 2% to 31% of Americans and the audience for nightly network news slipped from 42% to 28%. 75% of journalists search the internet for previous stories on their subject.

Read more: MSCO Blog » Blog Archive » 15 Minutes Of Fame

2 Comments

Filed under marketing, Public Relations, SEO, Small Business Marketing, Word-of-Mouth

2 responses to “Is Your PR Only Bringing You 15 Minutes of Fame?

  1. Rajan,

    I read somewhere that the breakdown of podcast listeners has the largest cluster in the 30 to 45 male age group. Which I read to mean that business managers are listening to podcasts while they commute. That makes them an excellent target for any business targeting that sector. (My apologies for not including a link to this info. I’ll keep looking.)

    I enjoy reading your blog regularly. Keep up the excellent work. And we appreciate your comments on Mark Stephen’s blog.

    Chris Kieff, Dir. Internet Marketing, MSCO.
    http://www.MSCO.com/blog

  2. Your bang on Chris… and timely. I am a 34-year old male who finished uploading his favorite podcasts to his iPod Nano just 5 minutes ago – I’m now heading down to the gym and will be listening to it while I try to burn some calories! Thanks for your kind words and I do enjoy Mark Stephen’s blog very much. I had a chance to see him in Vancouver about two years ago and have been following his work ever since.

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