Cozi Central, The New MySpace for Parents

Michael V. Copeland at Business 2.0 Magazine reports on Cozi Central,  a new company that markets its social-networking site to mom and dad:

ParentsStartup Cozi Central threw modern-day Tupperware parties in Seattle, where the parents who attended became the perfect word-of-mouth marketers for a social network for adults.


– Until now, social-networking sites marketed themselves to business users (LinkedIn) or teens (MySpace and Facebook). But Cozi Central, a free online service founded by Microsoft veterans and making its first big marketing push in January, offers social networking for parents – with 50 million households as potential users by 2010, according to research analysts at the Diffusion Group.

Cozi founders Robbie Cape and Jan Miksovsky (the pair behind Microsoft Money) figure the time is right for a digital command center that allows families to connect and share information the way MySpace users do.(MySpace’s projected revenue this year: $350 million.)

“Don’t tell me there’s this huge spread of technology throughout the home, and all I get is a better TV-watching, music-listening, and gaming experience,” Cape says. “We saw this role for software applications for the entire family.”

Cozi’s calendar function sends out e-mail and text messages reminding family members that it’s time to, say, clean their rooms. It’s going into competition with the fridge full of Post-Its, in other words, and Cozi says large advertisers are lining up to buy ads targeted to each family’s activities.

It’s not a novel business model – but given the market size, it may be irresistible.


Filed under Business, marketing, Online marketing tactics, Small Business Marketing

4 responses to “Cozi Central, The New MySpace for Parents

  1. Pingback: » Cozi Central, The New MySpace for Parents -

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  3. I think Cozi Central is a great idea and its still up and running as I type this. I do think it could do with a bit more sparkle. The website looks lacking.

  4. Tina

    I love Cozi! The look is very simple actually, but in a good way. It would be nice if it was more customizable, but it actually has a very nice, sophisticated look. It needs alot of work when it comes to the details and what it has to offer, but it is in the making and i have high hopes for it in the future!

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