Create a Landing Page That Works

Informative article written by Michael Fleischner at MarketingProfs on the value of designing a good landing (or jump) page, that will convert your traffic from search engines into leads and purchases. He provides seven steps to creating such a page:

  1. Big, Bold, Relevant Headline
  2. Use Visuals
  3. Testimonials
  4. Provide Something Free
  5. Limited Offers
  6. Offer Multiple Payment Options
  7. Test

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Filed under advertising, Business, Design, e-commerce, Internet, marketing, Marketing Research, Online marketing tactics, Sales, Search Engine Marketing, Selling, SEO, Small Business Marketing, Web Sites

One response to “Create a Landing Page That Works

  1. Pingback: What You Need to Know About Landing Pages

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