Enable Your Customers to Support Causes

Terrific post on Duct Tape Marketing that profiles email marketing services giant Constant Contact’s non-profit program called “Cares 4 Kids“. The program allows customers to nominate a single children’s charity to receive a free Constant Contact account. By empowering customers to give is always special. When the giving is your company’s products or services, even better. Done right, a program like this speaks well for your brand the marketplace, as well as foster loyalty amongst current customers. Can you think of a way to introduce such a program in your business? Worth looking in to. Read more

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Filed under Business, Care 4 Kids, Causes, charity, Constant Contact, Duct Tape Marketing, Internet, non-profit, Public Relations, Referrals, Sales, Selling, Small Business Marketing

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