Consultants, Replace Your Tired Website with a Blog


I was talking to a leadership consultant over coffee and we started discussing websites and blogs. He has a company site, but like many, it doesn’t get updated much and is used as the primary introduction to his business – an online brochure, more or less. I suggested he should start a blog. Then, I went as far as to say his blog should replace his company site. He seemed taken back. Then I explained.

A blog is the best type of site for a professional consultant. It’s tailor-made for their needs and what they have to offer: knowledge and expertise. A consultant can use the blog to continually share their knowledge, keep it regularly updated, cultivate a community passionate about the same field, and interact with an audience. How many company sites do that? How many even get updated unless for a change in an address or phone number. And you can save on the hosting costs with a free blog here at WP, complete with traffic and search stats. Add pages to the blog such as articles, bio and business info and you’ve got all the components of most regular sites, but a hell of a lot more effective and functional. If you’re a consultant and only have a company site because everyone else does, you’re not doing yourself much service. And chances are, your company site isn’t doing a whole lot to communicate your authentic voice – a key component when evaluating consultants. Start a blog and link to it from your site, or make your blog your main site.

3 Comments

Filed under Business, Communications, consulting, Hosting, Internet, marketing, Small Business Marketing, Web Sites

3 responses to “Consultants, Replace Your Tired Website with a Blog

  1. What a great idea! The old ways of marketing are being replaced with innovative methods to guarantee success. This is exactly why I dedicate my blog to finding new ways to build yoiur business. Thanks for the post.

  2. For the average user, a blog is much easier to update than a website especially if your are not in the industry. If used correctly in combination with your site, then you can constantly create new fresh content with links back to your old website. I am not sure I can agree with Replacing your website though, with a little work, or the right firm, your website can also be a great marketing tool that requires no more work than a successful blog.

  3. does anyone knows if there is any other information about this subject in other languages?

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