Getting IT with New Web Campaign


we get IT logoWe’ve officially announced our new “we get IT” campaign at PEER 1 through this press release today. My team and I designed this campaign as way of telling our customers’ business story, and how hosting has played a critical role in doing what they do. So far, we’ve launched three video stories: Plentyoffish.com (no.1 free online dating site), Vonage (leading broadband telephone provider) and Blast Radius (interactive design agency for fortune 500’s). This blends with my strong belief in making the customer the star, and allows us to keep the campaign as fresh as the individuals we profile. People are doing some very unique and innovative things online, so there is no shortage of content and intrigue. We’ve adopted a casual interview style with the segments hosted by former MTV VJ Brian Adler, who helps by injecting some humor and taking some of the mystery out of technology so that anyone can understand it. The other part of this campaign was a trial piece we launched on social media sites called “Growing Pains” which tells the story of a guy named Todd who brings home a server to start his own online business. “This is going to grow into something beautiful,” he exclaims. He’s right. Well, sort of. Things do grow… but just a little out of control. A fun (yet experimental) piece that we launched on October 19th and has since received over 34,000 views and over 500 entries into our free managed hosting contest. The next segment is in the works.

3 Comments

Filed under advertising, Branding, Brian Adler, Business, Co-location, Dating, Design, Hosting, Humor, innovation, Internet, Managed Hosting, marketing, Markus Frind, Online marketing tactics, PEER 1, Plentyoffish.com

3 responses to “Getting IT with New Web Campaign

  1. That sounds very interesting. You’re right about making the customer the star. People always want to read about human interest type stories. Plus, if you’re using a casual approach, a lot of people would be more inclined to check it out until the end.

  2. Rusty

    Are you aware that a group of right-wing global warming deniers is launching a “We get it” campaign tomorrow. Isn’t “We get IT” trademarked?

  3. Rusty, Thanks for the heads up. I’ll look in to it. Do you have a link you can provide? Cheers. Rajan

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