Steve Jobs Tells All


Steve JobsFortune has published a series of excerpts from an exclusive interview with Apple founder, Steve Jobs who reveals among other things, the keys to the company’s success and the prospects of Apple without him. Any one who reads this blog knows I’m a huge fan of Apple. They are the complete package – great products, friendly service, and brilliant marketing.

On the iPhone: “We all had cellphones. We just hated them, they were so awful to use. The software was terrible. The hardware wasn’t very good. We talked to our friends, and they all hated their cellphones too. Everybody seemed to hate their phones. And we saw that these things really could become much more powerful and interesting to license. It’s a huge market. I mean a billion phones get shipped every year, and that’s almost an order of magnitude greater than the number of music players. It’s four times the number of PCs that ship every year.

Read more

1 Comment

Filed under Apple, Branding, Business, Cell phone, Design, innovation, iPhone, ipod, marketing, Packaging, Public Relations, Selling, Technology

One response to “Steve Jobs Tells All

  1. Yes its very interesting.. many bussinesses succeed with great branding alone. it is a great marketing strategy that is sometimes overlooked.

    – KG

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s