Just returned from South by Southwest (SXSW) in Austin, TX. My first time and what a great event! If you’re wondering where the web 2.0 world has been the last few days, well I found them all on 6th Street. Social media was the talk of Interactive. From the continuing quest for enhanced monetization model ideas to raising VC money, to the increasing adoption by enterprise of affordable, open source online software over traditional proprietary versions. In case you thought social media was just the latest fad for techies and early adopters, many at SXSW would have you think it’s not… more like a cultural movement. And I agree. Users poking around in Facebook, sending mail through Google, and sharing photos through Flickr, are beginning to wonder why the software they are forced to use at work isn’t as easy or available. I see this changing and it will be driven by users of all types as more depend on it in their personal lives. The talk of Interactive, as you have likely heard by now, is the now infamous interview debacle by journalist Sarah Lacey of Facebook founder and CEO Mark Zuckerberg to a capacity audience. Sarah appeared to have injected herself too much in the interview, plugging her book and wording her questions in a style that irked a live crowd that quickly turned on her, while empathizing with Mark. I wasn’t there in attendance, but you couldn’t walk ten feet without someone asking or talking about it.