Full Colour Intel Ad Looks Awful in Black and White


Intel ad creative that wasn’t quite thought out completely. Yet another example that a big ad budget can buy you lots of ad space, but not a collective brain. Here is an excerpt from the the original post in Fortune:

To promote the speed of its Core 2 Duo Processor, Intel releases a print ad featuring six bare-shouldered black sprinters crouched in their starting positions beneath a white guy dressed for the office. “We made a bad mistake,” says Don MacDonald, the company’s director of global marketing. “I know why and how, but that doesn’t make it better.”

read more | digg story

2 Comments

Filed under advertising, Branding, Business, Communications, marketing, Selling, Small Business Marketing, Word-of-Mouth

2 responses to “Full Colour Intel Ad Looks Awful in Black and White

  1. How does anybody make this mistake? I mean the photographer, the models, you think someone would have been irked.

    The only thing whitey is missing is a copy of manifest destiny clutched in his claws.

  2. Oh dear, what a disaster. So how many people would have had to sign off on the ad? Obviously not enough.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s