Category Archives: Craigslist

2007 Top Ten Posts at BIG Marketing

Another year coming to a close and everyone is putting out their top ten lists, so here are the top ten posts read here at BIG Marketing. A sincere thanks to all of you who have supported this blog in 2007. Interacting with you through this medium is such a joy for me. Cheers and Happy New Year!

  1. Facebook, The Right Way to Design a Social Networking Site
  2. It Pays to be a Penguin
  3. Revolutionary Pen-Size Computer Uses Bluetooth Technology
  4. The Starbucks Experience Wins Over Coffee Every Time
  5. Plenty of Fish Founder Rakes in Google Ad Dough
  6. iPod In-Ear Headphones Don’t Stick in My Ears
  7. Product Packaging That Packs a Punch

  8. Craigslist Founder Won’t Sell Out
  9. NHL All Star Voting Has a Viral Storm on its Hands
  10. Philips Shave Everywhere Ad is Viral at its Best

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Craigslist Founder, Humble and Humorous

Craig NewmarkJust got back from seeing Craig Newmark, founder of Craigslist.org. He was the guest speaker at the JFSA Innovators Luncheon this afternoon. I was amazed at just how humble and humorous he was. Definitely someone who doesn’t take himself very seriously, despite his success and profile. One example is that his official title on his business card reads “Full-Time Customer Service Representative”, and is what he prescribes to do on a day-to-day basis from his renovated ‘shack’ along with 23 employees in San Francisco. The 55 year old believes strongly in the principles of community and that most people, not all, but most are trustworthy. He brings this spirit to his site that is purposeful, functional and based on its enormous traffic, highly useful. This, despite having the most uninspiring, straight-forward design (he chalks that up to not being able to design graphics) that 12 years later has proved to be part of Craigslist’s charm. Currently, the site’s only source of revenue are job postings by employers and recruiters in seven cities, and apartment sales in the greater New York area. He has said earlier he has no interest in selling Craigslist for the fortune that awaits him. After hearing him today, I believe him.

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Filed under advertising, Branding, Business, Communications, Craigslist, Design, Hosting, Internet, marketing, Motivational, Selling, Small Business Marketing, Technology, Viral, Web Sites