Category Archives: Humor

Second Microsoft Ad With Gates and Seinfeld

Here is the follow up ad (long version) to the first Gates Seinfeld Microsoft ad. Techcrunch isn’t impressed, and based on the comments I’ve received regarding the first ad, not many of you will be either. I found this one very much like a Seinfeld episode, so I enjoy the humor, but I do have to say that it isn’t getting to the point fast enough. This holds true with the shorter tv ad versions that I’ve seen.

4 Comments

Filed under advertising, Branding, Business, Comedy, Communications, Humor, Internet, marketing, Microsoft, Selling

New Microsoft Ad Campaign with Gates and Seinfeld Launched

New Microsoft ad campaign featuring Bill Gates and Jerry Seinfeld.

New Microsoft ad campaign featuring Bill Gates and Jerry Seinfeld.

The much anticipated Micrsoft ad campaign (watch here) put together by hot ad agency Crispin Porter + Bogusky in response to the devestating Mac vs. PC campaign made its debut during the Giants-Redskins NFL game as reported by Techcrunch (and a nod to Tony for sending it my way). The campaign features founder Bill Gates and comedian Jerry Seinfeld, who was reportedly paid $10 million to be involved, in what looks like will be a series of ads that will run as a chronological short story. The debut has very little meat around Micrsoft Vista, which will likely perturb many in the tech community. Instead, it sets up a tone and conversation that hopes to have us all view Microsoft and its Vista product much differently.

Personally, I think this is a smart move. Vista has been plagued with negative press and reviews, from its massive delay in release to its lackluster debut, PC users have not taken to Vista the way Microsoft had hoped. Not even close. Having a debut ad that is “hard hitting” and dives straight into the features and benefits of Vista or slams MAC would come across as a “me-too” campaign, and would likely not overcome the stigma and feelings towards the product.

Setting a new tone, creating a new conversation, and using a completely different way of looking at it could help change the emotional barriers that consumers seem to have for the product. What do I think of the first ad? It made me chuckle and I’m very curious to see the follow up ad. So far… I like. What do you think?

18 Comments

Filed under advertising, Branding, Business, Communications, Humor, marketing, Microsoft, Technology

PEER 1 ‘Growing Pains’ Episode 3 Released

The third installment of PEER 1’s Growing Pains called ‘100% Downtime’, finds Janet at Todd’s bedside in the hospital while he lies in a coma. She speaks to him and he appears to be responding, until things get unplugged. Click here to see all three episodes.

Leave a comment

Filed under advertising, Branding, Business, Co-location, Comedy, Communications, data center, Electronics, Hosting, Humor, Internet, Managed Hosting, marketing, Online marketing tactics, PEER 1, ServerBeach, servers, Small Business Marketing, Technology, video, Viral, youtube

Telly Awards for Our Online Videos

PEER 1 Receives Four Telly AwardsIn past posts, I’ve profiled some of the online video work we’ve been doing at PEER 1 to promote the company’s web hosting services. A press release went out yesterday to announce that two of our videos, Growing Pains and Plentyoffish.com Customer Story received four Telly Awards for originality and creativity. We’ve had a lot of fun putting these videos together and it’s nice to see them get some recognition. Special thanks go out to Talkie21 Studios and OnDemand Production for their excellent work on these projects.

Videos Below:

4 Comments

Filed under advertising, Branding, Brian Adler, Business, Co-location, Communications, data center, Dating, Hosting, Humor, Internet, Managed Hosting, marketing, Markus Frind, Online marketing tactics, PEER 1, Plentyoffish.com, ServerBeach, servers, Small Business Marketing, Social Media, social network, video, Viral

PEER 1 “Growing Pains” Episode Two, $10,000 Contest

At PEER 1, we’ve launched today a new video contest and we’re giving away $10,000 in prizes to the winner! Along with the contest, we’ve released the second episode of the award-winning short series “Growing Pains” which follows the trips and follies of a home-based business startup that grows quickly out of control causing new employees and servers to take control of the home.

We’re giving viewers of the episode the opportunity to create their own growing pains video that shows their personal experiences for a chance to win a prize package of 12 months of free Managed Hosting, a 15-inch MacBook, and a Sony HD camcorder, at a total value of $10,000.

To watch the new episode of Growing Pains and enter the $10,000 Giveaway Contest, go to www.peer1.com/growingpain

Episode 2 – “A Walk in The Park.” Some time after being tossed out of the house, Todd and Janet try to mend fences over a nice walk in the park. All seems well and the moment feels right, or so Todd thinks.

1 Comment

Filed under advertising, Branding, Business, Comedy, data center, Hosting, Humor, Internet, Managed Hosting, marketing, Online marketing tactics, PEER 1, ServerBeach, Small Business Marketing, Technology, video

Sneak Preview of PEER 1 ‘Growing Pains’ Episode 2

Here’s a sneak preview of PEER 1 Growing Pains, episode 2 – ‘A Walk in The Park’ of our humorous (now award-winning) short video series about web hosting. See Episode 1 here. Some time after being tossed out of the house, Todd and Janet try to mend fences over a nice walk in the park. All seems well and the moment feels right, or so Todd thinks….

digg story

Leave a comment

Filed under advertising, Business, Co-location, Comedy, Communications, data center, e-commerce, Hosting, Humor, Internet, Managed Hosting, marketing, Online marketing tactics, PEER 1, ServerBeach, servers, Technology, video, Viral