Category Archives: marketing

Check Out This Beautiful Map of the Internet (via GigaOM)

Check Out This Beautiful Map of the Internet Hosting provider Peer1 decided to get all geeky ahead of South by Southwest and created what it's calling the Map of the Internet. Unlike cute maps showing web sites or personal viewpoints this map illustrates what ISP is connected to what Internet Exchange or university network across a vast array of networks stretching around the world. It's pretty sweet to look at, and Peer1 is handing out posters of the map at SXSW for the truly nerdy (I'd pu … Read More

via GigaOM

Leave a comment

Filed under marketing

What is Social Media? Find the F**K Out Here

One of the best and funniest explanations of what social media is in the slideshow below. If you’re not quite sure still what this umbrella term means or what impact it can have on your business, then do yourself a favor, and watch. Thanks for sharing Lance!

4 Comments

Filed under marketing

Use WordPress for Your Website, Not Just Your Blog

wordpress-logoGreat post written on the value of using the free WordPress platform not just as a blog, but as a website. I’ve talked to many startups and small business owners that don’t have a website to just use WordPress for their site. So many advantages including the fact you can get something up in minutes! But, more importantly, there is so much functionality and control built into WordPress, along with it being very search-engine friendly, that it can’t be ignored. Here is an excerpt from the post “Why Settle for a Blog When You Can Have a Blogsite“:

Blogging tools have evolved significantly due to the tremendous popularity of blogging in general. Because of this evolution blog software has actually become one of the best ways for small businesses to easily build feature rich, simple to edit, search engine friendly web sites.

I would urge anyone without a web site or with a boring static brochure site to take a good hard look at free piece of software called WordPress. The current version of the software can be downloaded from WordPress.org (They have a hosted blog version at WordPress.com but you want the download from the .org site.)

You can use this software to create your entire website whether you have or want a blog or not. (But, of course you need a blog too.) One of the best functions of this set-up is that anyone in your organization with the proper login permission can update and edit the site including adding pages, text and images without any knowledge of HTML or web design software such as Dreamweaver.

On of the core elements of WordPress is something called a theme. This is essentially the design template that controls the look and feel of all of the pages throughout the site. There are lots of places you can get pre-designed templates for blogs, but recently designers have started creating themes for the type of web site implementation I’m talking about in this article. Using these themes your web site looks like, well, a web site, instead of a blog.

Read full post

11 Comments

Filed under Blogging, Design, marketing, Web 2.0

Twouble With Twitter Too Funny

Too funny. And a little too true.

4 Comments

Filed under marketing

Talking with Guy Kawasaki at SXSW

Sitting in with Guy Kawasaki at SXSW 2009.Guy Kawasaki at SXSW 2009.

Lucky me. I got to sit down with marketing guru and popular author, Guy Kawasaki across from our ServerBeach booth just minutes ago at SXSW. A Tweet up was brought together at the Opera booth with Guy who fielded any questions. He’s really excited about his latest venture, Alltop. He’s launching a MyAlltop this upcoming week. Very cool guy and refreshingly down to earth. I’m a big fan of Guy. My company, PEER 1 is one of the sponsors of JFSA’s Innovators Lunch with Guy as the speaker in Vancouver on April 1st. This by chance meeting was a nice surprise.

Me sitting in with Guy Kawasaki at SXSW.

Leave a comment

Filed under marketing

My Tour of the Microsoft Campus

The original founders of Microsoft... and a token brown guy.

The original founders of Microsoft... and a token brown guy.

Last week, I had the pleasure of touring the humungus Microsoft campus in Redmond, WA. Suren Singh of Microsft gave myself and my colleagues a personal tour of the grounds which is home to over 30,000 employees and spreads across 8 million square feet. I still can’t get my head around it. What struck me most about the impressive grounds is the university campus feel it had that got me feeling nostalgic about my days at UVic. There are plenty of soccer fields outfitted with outdoor artificial turf, immaculate landscaping that retains the pacific northwest feel, and buildings up buildings divided by business concentrations.

The highlight for me was a visit to the Microsoft museum that covered the history of the company from it’s humble start in 1975 up to present day innovations like Surface and Xbox 360. By the way, Surface is VERY cool and ironically (I learned) that it almost never came to fruition. There are endless possibilities for this technology to be used in everyday workplace and home appliances. Below are some photos from the museum, but quite honestly, they don’t do it any justice. Visit it in person if you ever get the chance. Worth the trip out to Redmond. And, thank you Suren for the hospitality!

img_0101img_0103img_0109

img_0106img_0110img_0108

Leave a comment

Filed under marketing, Microsoft

Hulu’s Superbowl Commercial

Love this commercial!


2 Comments

Filed under marketing