Category Archives: Om Malik

Structure 08 Conference a Big Success

PEER 1 headline sponsor of Structure 08I was invited by Techvibes to write a blog post about the first ever Structure 08 conference hosted by GigaOM, which I attended and my company PEER 1 sponsored. It was held on June 25th in San Francisco at the Mission Bay Conference Center:

Just got back from the Structure 08 conference hosted by GigaOM and headline sponsored by my company, Vancouver-based PEER 1. The sold out event was a tremendous success with over 600 people in attendance representing companies like Google, Facebook, Microsoft, and VMWare. A third of the conference room was allocated to media alone.

Making the decision to sponsor Structure 08 was an easy one. It is so rare to have a room full of the brightest minds discussing and debating the latest technology impacting IT infrastructure. “Cloud Computing” was by far the topic of the day, a buzz term that seems to encompass anything related to virtualization or on-demand scalable web hosting, which is sometimes, well, cloudy.

The line up of speakers included Jonathan Yarmis of AMR Research, Mendel Rosenblum of VMWare, and a heated discussion that included panelists from Google, AT&T, GigaSpaces, Mosso, Joyent, and XCalibre. Read more

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Adtech New York, NewTeeVee San Francisco

Rupert Jee at the Hello Deli

Just got back into town from attending Adtech in New York and NewTeeVee
in San Francisco. Both were great events. This is my third Adtech (first time in New York) and I always find it to be very informative for digital marketers. There were a lot more ad agency types in the audience than the Adtech events in San Francisco, and as such, many of the discussions centered around the impact user generated content, mashups and customer ownership of the brand is having on ad agencies who are beginning to feel the pinch, not unlike music execs. It was pretty clear that agencies are starting to fear their hefty fees for delivering creativity that doesn’t deliver a whole lot of sales is in jeopardy as more customers opt to filter out traditional advertising in favor of user generated material passed on by friends. I strongly believe agencies who can’t find a way to adapt will be gone in short order. This is a cultural shift they can’t fight and possibly win. Just like music moguls trying to sue their customers for downloading and distributing music for free online. Can’t think of a better way to piss off your audience. Even if these guys can’t get with the program, there will be a lot of new agencies and music labels pop up with a business model that embraces what’s happening online. It’s already happening. And what can I say about New York… other than I think I’m in love. My first time in this unbelievable city and will definitely be back for a personal trip. Wow, my kind of town and judging by the number of people packing the streets, obviously I’m not the only one. The conference was a couple of blocks away from the Late Show with David Letterman building. My colleague Jose and I slipped into the Hello Deli to grab a sandwich and were greeted by Rupert Jee. Letterman fans know he is. As we waited in line, Letterman himself stepped out from the backdoor of the building just a few steps behind us and slipped into a car. Very cool. And one of the nights, Jose got caught up in the filming of an episode of Law and Order in Time Square and got his picture taken with Vincent D’Onofrio (Detective Robert Goren), a favorite TV actor of mine.

Steve Chen, Youtube   Ask A Ninja    Om Malik

Om Malik’s NewTeeVee conference was a one-day event packed full of the who’s-who in the web 2.0 space. I REALLY enjoyed this event. Got a chance to connect with Matt and Barry of WordPress who are about to embark on an insane road trip from San Francisco, CA to San Antonio, TX. Good luck guys! Had a chance to also meet Steve Chen, founder of YouTube who mused about his appearance on Oprah last week and hanging out in the green room with actor Patrick Swayze. I think he still find all the attention a little overwhelming. Steve hosted YouTube at ServerBeach from the beginning, so we were lucky to get a first-hand look at their extraordinary growth. We plan on sending him the very first server he used to host YouTube. After speaking with him, I get the sense he’ll proudly place it on his mantle at home. Om, thanks for putting together a first-class event in a great facility. I’m looking forward to our partnership with the GigaOm network.

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Filed under advertising, Blogging, Business, David Letterman, Hosting, innovation, Internet, marketing, Matt Mullenweg, Om Malik, SaaS, Search Engine Marketing, SEO, Small Business Marketing, Social Media, social network, Technology

Office 2.0, Om, Matt, and Other Stuff

Dan Simoes and Matt Mullenweg

Got back Friday night from Office 2.0 in San Francisco. The place felt like ground zero for web 2.0 and SaaS companies. The St. Regis was buzzing with people clamoring to find out primarily the impact social media and networking will have on enterprise. Also, product demonstrations from new startups and growing firms like Spanning Sync and Smartsheet. I just installed Spanning Sync on my computer, awesome tool! It syncs my Google calendar with Apple iCal and solves a problem I’ve been having with keeping my laptop up to date. And now that I got the iPhone (yeahhhh!), it is coming in even handier. Robert and I had the opportunity to briefly meet Om Malik of GigaOM up in the terrace. The guy has terrific sense of humor and I’m looking forward to taking him up on his invitation to meet over a beer soon.

On Wednesday, we had dinner with WordPress’s Matt Mullenweg and RevCube’s Dan Simoes at First Crush. Both great, down-to-earth guys who I really enjoyed spending time with. Lots going on in their respective businesses. Matt’s got many exciting things in the works for the WordPress users, so stay tuned. Back to the event, lots of positives with the event. On the downside, the lack of a paper agenda got annoying at times. I know it was an experiment in a ‘paper-less’ conference, hence the iPhones containing an agenda app from Etelos, but what the experiment should have proved is that technology can’t overpower and replace certain human needs in face-to-face settings, the same way an ebook can’t replace the feel of reading a physical one. I had a laugh with Mark Mader of Smartsheet over lunch where he relayed a story from earlier in the day when he asked someone for their business card after a conversation. The guy said he didn’t have any, “It’s a paperless conference”, he added. He tried to instruct Mark on how to use his iPhone to get the contact information, which seemed like much more trouble then it was worth, so no exchange occurred.

Technology is useful as long as it helps individuals bring balance in their life, rather than overpower it. People who use Facebook and Myspace to feel the ‘high’ of being well-connected or popular from their laptop, but still can’t navigate themselves through a real face-to-face, social setting is just one example of where technology can hurt. Just like to old cliche “life is all about balance”, you can modify it to these days to read “life is all about how you balance technology”.

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