An incredible post regarding how to make your videos get viral attention on sites like YouTube appears on Techcrunch. The guest writer, Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group, has taken quite a beating. Most of it is quite deserving as his original post seems to not only endorse, but to provide detailed shady step-by-step tactics on ‘gaming’ sites like YouTube. This is definitely worth a read along with the 400+ comments. If you can sift past the belligerent commentators – I can’t stand it when people can only find their boldness while hiding behind the veil of anonymity – there is a very worthwhile debate going on here about what are morally acceptable online marketing practices. Read more
Category Archives: Referrals
Terrific post on Duct Tape Marketing that profiles email marketing services giant Constant Contact’s non-profit program called “Cares 4 Kids“. The program allows customers to nominate a single children’s charity to receive a free Constant Contact account. By empowering customers to give is always special. When the giving is your company’s products or services, even better. Done right, a program like this speaks well for your brand the marketplace, as well as foster loyalty amongst current customers. Can you think of a way to introduce such a program in your business? Worth looking in to. Read more
When I get really good service, I feel the need to share it because, unfortunately, it seems all too rare.
I’ve been wanting to add a backyard deck to my house for the past two years, but never got around to actually getting it done. During that time, I met with quite a few different builders. Each one would meet with me briefly, then give me a quote that varied considerably from one person to the next, and would base it on either cedar or pressure-treated wood. I’ve had my heart set on cedar from the get go. Love the look of it. But I’m a low-maintenance kind of a guy, and the more I thought about the idea of sanding and staining my deck every spring, the less appealing it looked. I came across a composite material at Home Depot one day that looked like cedar and thought, “That’s it!” Doesn’t look quite as good as the real thing, but would give me what I’m after. Still need to settle on a builder though.
It turns out my colleague’s husband is a carpenter and he, along with his partner, build decks all the time. Arranged a time for them to come over. Expecting a brief meeting and a follow-up quote based on what I wanted, instead the two of them went over all the options available to me, and the pros and cons of each. They informed me that composite material is very expensive, about 2-3 times more than cedar (I actually thought it would be cheaper than cedar). It also has colour variations and still suffers from some weathering issues based on their experience. Cedar looks great, but is high maintenance. Also, most of the cedar being used now in Vancouver isn’t old growth, so it’s soft and dents easily. Pressure-treated wood is the the most affordable, but can flake and crack – I know this first-hand, because my current tiny deck is made of it. After walking through my house, they offered up a fourth option they felt would give me what I’m looking for, and would fit with the design of the house – one that no one prior to them had suggested: building a solid floor deck with slate tiling. It’s very low-maintenance, fits with the interior of the house, and is cost-effective. For the first-time in the process of wanting to add a deck, I felt informed to make a decision that fits my needs. Rather than just telling me what I wanted to hear, they took the time to educate me with the facts, and with no pressure to buy or make a quick decision. This is what effective sales is all about – empower your customer with the information they need to make a purchasing decision they feel confident about. It goes a long ways to getting repeat business and referrals.
I went with the fourth option, the one I never considered before meeting them. Thanks guys.
My employer PEER 1 offers the biggest cash payout on referrals in the hosting industry. PEER 1 pays up to $2,000 for each referral that signs up for a managed hosting plan with the company. The way it works is simple. When a prospect you refer to PEER 1 either through the online form or over the phone signs a 12-month contract, PEER 1 pays you a one-time cash amount equal to the client’s monthly fee. If their monthly fee is $500, PEER 1 pays you $500. If it’s $1,000, they pay you $1,000, and so on up to $2,000. There is no limit to the number of times you take advantage of the program and you don’t even have to be a current PEER 1 customer to use it. A great way to earn some added bucks. For more details, click here. You can also earn the same dollars through the CashAds program where you can grab some banner ads, place them on your sites, and monitor the traffic and clickthrus through the CashAds portal. Any clickthrus that convert into a sale at PEER 1, you make money.
My friend Michael Vickers has started up his own blog and I'm looking forward to seeing it evolve. Michael is the best-selling author of Becoming Preferred and an incredible keynote speaker. We met a while back when I was looking for a sales seminar speaker at my last company and came across his name. He blew away the seasoned sales force who were prepared for a long, drawn out boring speaker. Instead, they got a highly engaging, humorous and seasoned sales veteran who spoke their language and asked the tough question, "What are you doing to make a difference in the lives of the people you serve?" The answer to this question helps you define your distinctive value that allows you to become preferred in your marketplace. One of the first steps is to improve your visibility - distribute valuable information, present seminars, write articles, start a blog - are just some of the tactics you can use. Read more
Good article written by Paul McCord as it appears on MarketingProfs.com:
One of the critical parts of generating a large number of quality
referrals is, of course, getting quality referrals, as opposed to just
getting names and phone numbers. Often, when a sales professional asks clients for referrals, clients
respond that they either cannot think of anyone or that they do not
know anyone who wants or needs the salesperson’s products or services.
You can assure yourself of getting quality referrals if you take the
time to learn who your client knows prior to asking for referrals. If
you know who your client knows, or probably knows, you can suggest
potential referrals to your client.
How do you discover who your client knows? During the course of the
sale you need to be aware of everything you can learn about your
client. Does he or she have signs of membership in organizations in
their office or home? Are there bumper stickers on their car?
Photographs that might indicate involvement in organizations or clubs?
Has the client referred to a meeting or some other indicator of
involvement? Can you gather information about past employment, other
vendors, or customers?