Category Archives: SaaS

SXSW, All About Social Media and THE Interview

SXSW 2008Just returned from South by Southwest (SXSW) in Austin, TX. My first time and what a great event! If you’re wondering where the web 2.0 world has been the last few days, well I found them all on 6th Street. Social media was the talk of Interactive. From the continuing quest for enhanced monetization model ideas to raising VC money, to the increasing adoption by enterprise of affordable, open source online software over traditional proprietary versions. In case you thought social media was just the latest fad for techies and early adopters, many at SXSW would have you think it’s not… more like a cultural movement. And I agree. Users poking around in Facebook, sending mail through Google, and sharing photos through Flickr, are beginning to wonder why the software they are forced to use at work isn’t as easy or available. I see this changing and it will be driven by users of all types as more depend on it in their personal lives. The talk of Interactive, as you have likely heard by now, is the now infamous interview debacle by journalist Sarah Lacey of Facebook founder and CEO Mark Zuckerberg to a capacity audience. Sarah appeared to have injected herself too much in the interview, plugging her book and wording her questions in a style that irked a live crowd that quickly turned on her, while empathizing with Mark. I wasn’t there in attendance, but you couldn’t walk ten feet without someone asking or talking about it.

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Filed under Blogging, Business, Communications, Facebook, Google, innovation, Internet, marketing, Online marketing tactics, SaaS, Small Business Marketing, Social Media, social network, SXSW 2008, Technology, Trade Shows, Web 2.0

Great Offer from Microsoft and PEER 1 for Online Business Operators

Running an online business or looking to do so? Want to test the latest software applications from Microsoft on a hosted server? At PEER 1, we’ve teamed up with Microsoft to offer 50 servers (valued at $1,000 each) FREE for 30 days to approved individuals. If interested, you can apply here. This is ideal for developers and entrepreneurs to play around with MS software like Expression Tools and Visual Studio in a hosted online environment at no cost. We have a great relationship with Microsoft and are working together on various packages that would appeal to small-to-mid size online businesses and startups. Some specs on the offer are shown below:
SERVER SPECS:
  • 2 x Intel Xeon 5320 Quad-core CPU
  • 2 GB RAM
  • 1 x 250GB HD

Each server includes:

PLATFORM

  • IIS 6
  • .ASP.NET 2.0
  • .NET 2.0
  • PHP 5.0
  • Silverlight
  • SQL Server Standard

EXPRESSION TOOLS

  • Expression Blend
  • Expression Web
  • Expression Design


VISUAL STUDIO EXPRESS EDITIONS

  • Visual Web Developer 2005 Express Edition
  • Visual Basic 2005 Express Edition
  • Visual C# 2005 Express Edition

Full details here.

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Filed under e-commerce, Hosting, Internet, Managed Hosting, Microsoft, PEER 1, SaaS, servers, Technology, Web 2.0

Take Advantage of the New SaaS Incubator Program for Microsoft Windows Platform

SaaS3 LogoAt my company PEER 1 ,we’ve just sent out a press release today regarding our new SaaS3 – Software as a Service Incubation and Enablement Program. This low-cost program is geared to Independent Software Vendors (ISV) with small to mid-size business growth and provides them with a secure environment to develop and test their service. You can test, deploy and manage your Web 2.0, enterprise 2.0 and SaaS applications throughout the entire product life cycle on the Microsoft Windows platform. This is a great offering. There is so much growth in SaaS, but many startups don’t have the resources to build out their IT infrastructure just to test their products. This program addresses that concern.

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Filed under Business, data center, e-commerce, Hosting, Internet, Managed Hosting, Microsoft, PEER 1, SaaS, Technology, Web 2.0

Adtech New York, NewTeeVee San Francisco

Rupert Jee at the Hello Deli

Just got back into town from attending Adtech in New York and NewTeeVee
in San Francisco. Both were great events. This is my third Adtech (first time in New York) and I always find it to be very informative for digital marketers. There were a lot more ad agency types in the audience than the Adtech events in San Francisco, and as such, many of the discussions centered around the impact user generated content, mashups and customer ownership of the brand is having on ad agencies who are beginning to feel the pinch, not unlike music execs. It was pretty clear that agencies are starting to fear their hefty fees for delivering creativity that doesn’t deliver a whole lot of sales is in jeopardy as more customers opt to filter out traditional advertising in favor of user generated material passed on by friends. I strongly believe agencies who can’t find a way to adapt will be gone in short order. This is a cultural shift they can’t fight and possibly win. Just like music moguls trying to sue their customers for downloading and distributing music for free online. Can’t think of a better way to piss off your audience. Even if these guys can’t get with the program, there will be a lot of new agencies and music labels pop up with a business model that embraces what’s happening online. It’s already happening. And what can I say about New York… other than I think I’m in love. My first time in this unbelievable city and will definitely be back for a personal trip. Wow, my kind of town and judging by the number of people packing the streets, obviously I’m not the only one. The conference was a couple of blocks away from the Late Show with David Letterman building. My colleague Jose and I slipped into the Hello Deli to grab a sandwich and were greeted by Rupert Jee. Letterman fans know he is. As we waited in line, Letterman himself stepped out from the backdoor of the building just a few steps behind us and slipped into a car. Very cool. And one of the nights, Jose got caught up in the filming of an episode of Law and Order in Time Square and got his picture taken with Vincent D’Onofrio (Detective Robert Goren), a favorite TV actor of mine.

Steve Chen, Youtube   Ask A Ninja    Om Malik

Om Malik’s NewTeeVee conference was a one-day event packed full of the who’s-who in the web 2.0 space. I REALLY enjoyed this event. Got a chance to connect with Matt and Barry of WordPress who are about to embark on an insane road trip from San Francisco, CA to San Antonio, TX. Good luck guys! Had a chance to also meet Steve Chen, founder of YouTube who mused about his appearance on Oprah last week and hanging out in the green room with actor Patrick Swayze. I think he still find all the attention a little overwhelming. Steve hosted YouTube at ServerBeach from the beginning, so we were lucky to get a first-hand look at their extraordinary growth. We plan on sending him the very first server he used to host YouTube. After speaking with him, I get the sense he’ll proudly place it on his mantle at home. Om, thanks for putting together a first-class event in a great facility. I’m looking forward to our partnership with the GigaOm network.

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Filed under advertising, Blogging, Business, David Letterman, Hosting, innovation, Internet, marketing, Matt Mullenweg, Om Malik, SaaS, Search Engine Marketing, SEO, Small Business Marketing, Social Media, social network, Technology

Yahoo! Acquires Zimbra, Direct Response to Google

Zimbra LogoYahoo! has announced it is buying popular popular SaaS email product Zimbra for $350 million. Zimbra is a great compliment to Yahoo’s personal email software. Zimbra, which is targeted to small-to-medium size businesses, provides email and calendar services very similar to Microsoft Outlook (with a VERY similar look and feel). The difference is the service is delivered online rather than from your desktop, and costs $28 per user. This acquisition is the most recent response to the war waging between Yahoo! and Google. Gmail, Google Calendar, and Google Docs have had many online users and businesses switching over to the G-spot… including me. Yahoo! has had to quickly outgrow its roots as a portal and personal email service, to offering services compelling to business operators. This fierce competition can only mean good things for the online user, with more and more software coming online and being offered for free or at very affordable rates.

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Filed under Business, Google, Hosting, Internet, marketing, SaaS, Small Business Marketing, Yahoo!, Zimbra