Category Archives: Social Media

Social Media In Numbers You Can’t Ignore

social-media-logos

If you’re still on the fence as to whether to tap in to social media for marketing, below are some staggering numbers provided by Jon Swartz of USA Today that should get your attention:

Facebook

  • More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook friends.
  • About 30 million Facebook members access it through mobile devices.

Twitter

  • Twitter users spend 66% more dollars on the Internet than non-Twitter users, says market researcher ComScore.

LinkedIn

  • LinkedIn has more than 365,000 company profiles. More than 12 million small-business professionals are members of LinkedIn.

MySpace
More than 1 million small businesses and individuals promote their goods and services on MySpace.

Smartphones power the trend

  • As smartphones such as iPhone and BlackBerry take off, more people are updating their Facebook and Twitter profiles while on the move.
  • Smartphone shipments are expected to surge to 164 million this year, up 13% from 2008, says market researcher Forward Concepts.
  • The mobile social-networking industry is expected to become a $3.3 billion market worldwide by 2013, ABI Research predicts.

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Filed under Social Media

Should Companies Embrace Facebook?

bivI was interviewed for a cover article that appeared in this week’s edition of Business In Vancouver. The story reads “Surge in Social Networking Rings Corporate Security Alarms” and talks about the rising use of platforms such as Facebook and the potential negative affects it could have on the workplace. Privacy and security are increasing concerns as more people congregate, share and communicate online. I don’t disagree, particularly when it’s employees of companies disclosing corporate information not intended for the public on a ‘company Facebook page’. This is particularly true with publicly traded companies. The same careful administration bestowed to a company website, should also be taken with a Facebook page or Ning community site or Myspace space.

But this shouldn’t stop your company from embracing these social media tools and platforms, which allow you to reach prospects and customers in a meaningful and massive way like no other. First, you’re reaching them where they go and on their terms. At Facebook, a user will only get updates on your company if they opt-in by becoming a fan. At Twitter, a user will only receive your messages if they become a follower. They also have the power to share it with their friends, fans and followers instantly, giving you some viral love in return.

And second, these tools aren’t trendy, they’re cultural. More and more people find these tools to be just way too simple and powerful to ignore. And the price is right. Our raw and primitive need to communicate and connect will never change. How we do, does and will. And technology leads the way in helping us serve that need cheaper, faster and easier. These tools and platforms are revolutionizing the way we communicate and connect, and businesses may as well learn how to use them to their benefit, and not their detriment. Below is an excerpt from the article:

While a company may not be able to control negative comments that are posted on the Internet, the web’s interactivity allows companies to respond to them. “There’s a whole etiquette to social networking that not everybody gets,” said Rajan Sodhi, vice-president of marketing at PEER 1 Network Enterprises Inc. (TSX: PIX). One consistent rule is to communicate openly, honestly and often.

Vancouver-based PEER 1 uses a number of social networking tools and has an employee whose sole role is to cultivate the company’s online presence. PEER 1 also monitors the Internet for content that mentions the company. “It can be positive or negative,” said Sodhi. “If it’s something [about PEER 1] they aren’t happy with, we acknowledge them right then and there.” As well as reacting publicly on a blog or network on which a negative comment was posted, PEER 1 will usually follow-up with a phone call.

“We’re a real believer that these social media tools and platforms are here to stay,” said Sodhi, who is the administrator of PEER 1’s Facebook site. “You can be fearful of it and not embrace it, but I think you’re going to lose one of the best tools for communicating and reaching your market.”

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Filed under Business, Communications, Facebook, Internet, marketing, MySpace, Ning, Online marketing tactics, Selling, Small Business Marketing, Social Media, social network, Technology, Viral

Free SEO Tool Ranks Your Website Against Competitors

reviewmyweb_logoI get a lot of emails asking me to post, discuss or review a service and rarely have I found one worth sharing. This is one of those rare moments. Sam Cabal asked me to take a look at his free search engine optimization (SEO) tool called reviewmyweb.com that provides a fairly detailed report of how well your website ranks against your competition. Simply submit your website URL, along with up to two of your competitors, and within minutes a report is emailed back to you. It takes into account Google page ranks, backlinks coverage, site content, and blog coverage. I just tried it and found it very impressive. So much so, I’ve just sent a copy of my report to my Senior Web Developer as we’re in the midst of optimizing our new PEER 1 website which went live a few days ago. This is a handy tool for web marketers that I encourage you to try out… and the price is right. Sam, thanks for sharing and good luck.

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Filed under Google, Internet, marketing, Marketing Research, Online marketing tactics, Search Engine Marketing, SEO, Small Business Marketing, Social Media, Web Sites

Internet Marketing Key to Obama Win

Barack Obama wins Democratic nominationParticularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post:

“It’s impossible to imagine Barack Obama’s rise without the modern methods that his campaign used to organize itself, particularly around the internet,” says Simon Rosenberg, president and founder of the nonprofit think tank the New Democratic Network. “This really was the most successful campaign of the 21st century.”

“This is what happens when you have a charismatic candidate, and you organize on a scale not seen before,” he adds. “Literally, the size and scale of this is unprecedented in American political history, and it wouldn’t have been possible without the money, and passion, and support of millions of American people.”

The campaign came up with a number of innovations on the internet. It used wikis — online collaborative software — to coordinate and churn out precinct captains in both California and Texas. And it created a counter-viral e-mail campaign to combat the anonymous e-mail smears that question his religious faith and patriotism. It set up policy pages that solicited ideas from supporters, and at one point, the campaign solicited letters from supporters over the internet to lobby the undecided superdelegates.

And Obama’s campaign constantly updated its YouTube channel to keep its supporters around the country up to speed on his latest speeches.

Read full story

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Filed under advertising, Barack Obama, Blogging, Branding, Communications, Internet, marketing, Online marketing tactics, Public Relations, Search Engine Marketing, SEO, Social Media, social network, Technology, Viral, Web 2.0, Web Sites, Word-of-Mouth, youtube

Telly Awards for Our Online Videos

PEER 1 Receives Four Telly AwardsIn past posts, I’ve profiled some of the online video work we’ve been doing at PEER 1 to promote the company’s web hosting services. A press release went out yesterday to announce that two of our videos, Growing Pains and Plentyoffish.com Customer Story received four Telly Awards for originality and creativity. We’ve had a lot of fun putting these videos together and it’s nice to see them get some recognition. Special thanks go out to Talkie21 Studios and OnDemand Production for their excellent work on these projects.

Videos Below:

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Filed under advertising, Branding, Brian Adler, Business, Co-location, Communications, data center, Dating, Hosting, Humor, Internet, Managed Hosting, marketing, Markus Frind, Online marketing tactics, PEER 1, Plentyoffish.com, ServerBeach, servers, Small Business Marketing, Social Media, social network, video, Viral

Interview in Ping! Zine Magazine – Blogging for Business

Blogging for Business in 2008I was recently interviewed by Dave Young for an article entitled “Blogging for Business in 2008” that appears in the latest edition of Ping! Zine Web Hosting Magazine. Below is an excerpt along with a link to the pdf:

I studied their products and services, their corporate websites, but the real studying was done by reading their blog posts. Three of my personal favorite blogs belong to PEER 1, Mailtrust, and MailChimp, names you may already be familiar with if you pay attention to what’s going on in the hosting and software industries.

Okay, so you are probably asking “what’s so great about these companies and their blogs?” I took the time to interview the people behind these successful blogs. The responses I received are quite intriguing. Rajan Sodhi, VP of Marketing and Communications at PEER 1, started “Big Marketing for Small Businesses” and has been posting to his blog (bigmarketing.wordpress.com) since august 2006. Sodhi said, “My blog has been successful in giving me an opportunity to discuss, share and engage with others about my favorite topic – marketing.”

Sodhi enjoys discussing ideas and concepts in marketing on his personal blog. However, blogs are able to do more than just communicate your personal thoughts on whatever interests you the most. For example, Pat Matthews, president of Mailtrust, a Rackspace company, said, “My blog has helped us generate business as well as recruit more effectively.” Matthews has been posting in his “Small Town, Big ideas” blog (patsweblog.com) for over 2.5 years. He believes potential customers and employees like to read about the company they are going to do business with or work for in the future. Matthews added, “My blog has made a big impact on both levels.” Sodhi and Matthews’ blogs are independent of their company’s websites and still help them build business. What happens when you fully integrate your blog within your corporate website?

Download article (pdf): Blogging for Business in 2008

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Filed under Blogging, Branding, Business, Communications, Hosting, Internet, Managed Hosting, marketing, Online marketing tactics, PEER 1, Search Engine Marketing, SEO, Small Business Marketing, Social Media, social network, Technology, Web 2.0

BK Takes Whopper off the Menu, Customers Irate

Want to find out how passionate your customers are about your most popular product? Take it off the menu. Welcome to the Burger King ‘Whopper Freakout’. Thanks Lance for sharing this. Another brilliant example of a video gone viral.

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Filed under Branding, Business, Comedy, Humor, Internet, Social Media, video, Viral, Word-of-Mouth