Just returned from South by Southwest (SXSW) in Austin, TX. My first time and what a great event! If you’re wondering where the web 2.0 world has been the last few days, well I found them all on 6th Street. Social media was the talk of Interactive. From the continuing quest for enhanced monetization model ideas to raising VC money, to the increasing adoption by enterprise of affordable, open source online software over traditional proprietary versions. In case you thought social media was just the latest fad for techies and early adopters, many at SXSW would have you think it’s not… more like a cultural movement. And I agree. Users poking around in Facebook, sending mail through Google, and sharing photos through Flickr, are beginning to wonder why the software they are forced to use at work isn’t as easy or available. I see this changing and it will be driven by users of all types as more depend on it in their personal lives. The talk of Interactive, as you have likely heard by now, is the now infamous interview debacle by journalist Sarah Lacey of Facebook founder and CEO Mark Zuckerberg to a capacity audience. Sarah appeared to have injected herself too much in the interview, plugging her book and wording her questions in a style that irked a live crowd that quickly turned on her, while empathizing with Mark. I wasn’t there in attendance, but you couldn’t walk ten feet without someone asking or talking about it.
Category Archives: Social Media
We have just completed filming episodes 2 and 3 of PEER 1’s “Growing Pains” series (episode 1 has reached 50,000+ page views on free video hosting site Viddler). Filming took place last week on location in New York City. We hope to have both episodes ready to go in the next month or so. To see photos from the film shoot, click here.
Some of our staff members at ServerBeach got together to produce a hilarious farewell video to YouTube. YouTube started hosting their site at ServerBeach as a startup and continued on until their last server went offline here November 2007 and moved over to Google’s data centers as a result of being acquired. Check it out.
Another year coming to a close and everyone is putting out their top ten lists, so here are the top ten posts read here at BIG Marketing. A sincere thanks to all of you who have supported this blog in 2007. Interacting with you through this medium is such a joy for me. Cheers and Happy New Year!
- Facebook, The Right Way to Design a Social Networking Site
- It Pays to be a Penguin
- Revolutionary Pen-Size Computer Uses Bluetooth Technology
- The Starbucks Experience Wins Over Coffee Every Time
- Plenty of Fish Founder Rakes in Google Ad Dough
- iPod In-Ear Headphones Don’t Stick in My Ears
- Product Packaging That Packs a Punch
- Craigslist Founder Won’t Sell Out
- NHL All Star Voting Has a Viral Storm on its Hands
- Philips Shave Everywhere Ad is Viral at its Best
An incredible post regarding how to make your videos get viral attention on sites like YouTube appears on Techcrunch. The guest writer, Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group, has taken quite a beating. Most of it is quite deserving as his original post seems to not only endorse, but to provide detailed shady step-by-step tactics on ‘gaming’ sites like YouTube. This is definitely worth a read along with the 400+ comments. If you can sift past the belligerent commentators – I can’t stand it when people can only find their boldness while hiding behind the veil of anonymity – there is a very worthwhile debate going on here about what are morally acceptable online marketing practices. Read more
Dave Rosenberg compares new features for advertisers on MySpace and Facebook in reaching targeted members through behavioral patterns and interests. For an advertiser, this is very attractive, giving them the greatest chance to ensure their ad resonates and is relevant. To the user, it can feel very intrusive. Concerns of privacy will no doubt creep up. However, this is what members knowingly or unknowingly give up when they sign up for many of the free services they enjoy online like MySpace and Facebook. At Adtech New York, this topic came up a lot with many vendors reassuring the audience that no personal contact information is ever passed on to advertisers, and only behavioral patterns and interests (ie. jazz music) are used to help advertisers reach their audience. The profile info is completely anonymous and treated as some innocuous serial number that no one could ever decipher. Comforting? Maybe for some, but this will continually grow into a hot topic as more sites find creative ways to satisfy the demands of advertisers who provide the revenue streams to make these sites available.
Just got back into town from attending Adtech in New York and NewTeeVee
in San Francisco. Both were great events. This is my third Adtech (first time in New York) and I always find it to be very informative for digital marketers. There were a lot more ad agency types in the audience than the Adtech events in San Francisco, and as such, many of the discussions centered around the impact user generated content, mashups and customer ownership of the brand is having on ad agencies who are beginning to feel the pinch, not unlike music execs. It was pretty clear that agencies are starting to fear their hefty fees for delivering creativity that doesn’t deliver a whole lot of sales is in jeopardy as more customers opt to filter out traditional advertising in favor of user generated material passed on by friends. I strongly believe agencies who can’t find a way to adapt will be gone in short order. This is a cultural shift they can’t fight and possibly win. Just like music moguls trying to sue their customers for downloading and distributing music for free online. Can’t think of a better way to piss off your audience. Even if these guys can’t get with the program, there will be a lot of new agencies and music labels pop up with a business model that embraces what’s happening online. It’s already happening. And what can I say about New York… other than I think I’m in love. My first time in this unbelievable city and will definitely be back for a personal trip. Wow, my kind of town and judging by the number of people packing the streets, obviously I’m not the only one. The conference was a couple of blocks away from the Late Show with David Letterman building. My colleague Jose and I slipped into the Hello Deli to grab a sandwich and were greeted by Rupert Jee. Letterman fans know he is. As we waited in line, Letterman himself stepped out from the backdoor of the building just a few steps behind us and slipped into a car. Very cool. And one of the nights, Jose got caught up in the filming of an episode of Law and Order in Time Square and got his picture taken with Vincent D’Onofrio (Detective Robert Goren), a favorite TV actor of mine.
Om Malik’s NewTeeVee conference was a one-day event packed full of the who’s-who in the web 2.0 space. I REALLY enjoyed this event. Got a chance to connect with Matt and Barry of WordPress who are about to embark on an insane road trip from San Francisco, CA to San Antonio, TX. Good luck guys! Had a chance to also meet Steve Chen, founder of YouTube who mused about his appearance on Oprah last week and hanging out in the green room with actor Patrick Swayze. I think he still find all the attention a little overwhelming. Steve hosted YouTube at ServerBeach from the beginning, so we were lucky to get a first-hand look at their extraordinary growth. We plan on sending him the very first server he used to host YouTube. After speaking with him, I get the sense he’ll proudly place it on his mantle at home. Om, thanks for putting together a first-class event in a great facility. I’m looking forward to our partnership with the GigaOm network.