Category Archives: Viral

Should Companies Embrace Facebook?

bivI was interviewed for a cover article that appeared in this week’s edition of Business In Vancouver. The story reads “Surge in Social Networking Rings Corporate Security Alarms” and talks about the rising use of platforms such as Facebook and the potential negative affects it could have on the workplace. Privacy and security are increasing concerns as more people congregate, share and communicate online. I don’t disagree, particularly when it’s employees of companies disclosing corporate information not intended for the public on a ‘company Facebook page’. This is particularly true with publicly traded companies. The same careful administration bestowed to a company website, should also be taken with a Facebook page or Ning community site or Myspace space.

But this shouldn’t stop your company from embracing these social media tools and platforms, which allow you to reach prospects and customers in a meaningful and massive way like no other. First, you’re reaching them where they go and on their terms. At Facebook, a user will only get updates on your company if they opt-in by becoming a fan. At Twitter, a user will only receive your messages if they become a follower. They also have the power to share it with their friends, fans and followers instantly, giving you some viral love in return.

And second, these tools aren’t trendy, they’re cultural. More and more people find these tools to be just way too simple and powerful to ignore. And the price is right. Our raw and primitive need to communicate and connect will never change. How we do, does and will. And technology leads the way in helping us serve that need cheaper, faster and easier. These tools and platforms are revolutionizing the way we communicate and connect, and businesses may as well learn how to use them to their benefit, and not their detriment. Below is an excerpt from the article:

While a company may not be able to control negative comments that are posted on the Internet, the web’s interactivity allows companies to respond to them. “There’s a whole etiquette to social networking that not everybody gets,” said Rajan Sodhi, vice-president of marketing at PEER 1 Network Enterprises Inc. (TSX: PIX). One consistent rule is to communicate openly, honestly and often.

Vancouver-based PEER 1 uses a number of social networking tools and has an employee whose sole role is to cultivate the company’s online presence. PEER 1 also monitors the Internet for content that mentions the company. “It can be positive or negative,” said Sodhi. “If it’s something [about PEER 1] they aren’t happy with, we acknowledge them right then and there.” As well as reacting publicly on a blog or network on which a negative comment was posted, PEER 1 will usually follow-up with a phone call.

“We’re a real believer that these social media tools and platforms are here to stay,” said Sodhi, who is the administrator of PEER 1’s Facebook site. “You can be fearful of it and not embrace it, but I think you’re going to lose one of the best tools for communicating and reaching your market.”

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Filed under Business, Communications, Facebook, Internet, marketing, MySpace, Ning, Online marketing tactics, Selling, Small Business Marketing, Social Media, social network, Technology, Viral

PEER 1 ‘Growing Pains’ Episode 3 Released

The third installment of PEER 1’s Growing Pains called ‘100% Downtime’, finds Janet at Todd’s bedside in the hospital while he lies in a coma. She speaks to him and he appears to be responding, until things get unplugged. Click here to see all three episodes.

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Filed under advertising, Branding, Business, Co-location, Comedy, Communications, data center, Electronics, Hosting, Humor, Internet, Managed Hosting, marketing, Online marketing tactics, PEER 1, ServerBeach, servers, Small Business Marketing, Technology, video, Viral, youtube

Internet Marketing Key to Obama Win

Barack Obama wins Democratic nominationParticularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post:

“It’s impossible to imagine Barack Obama’s rise without the modern methods that his campaign used to organize itself, particularly around the internet,” says Simon Rosenberg, president and founder of the nonprofit think tank the New Democratic Network. “This really was the most successful campaign of the 21st century.”

“This is what happens when you have a charismatic candidate, and you organize on a scale not seen before,” he adds. “Literally, the size and scale of this is unprecedented in American political history, and it wouldn’t have been possible without the money, and passion, and support of millions of American people.”

The campaign came up with a number of innovations on the internet. It used wikis — online collaborative software — to coordinate and churn out precinct captains in both California and Texas. And it created a counter-viral e-mail campaign to combat the anonymous e-mail smears that question his religious faith and patriotism. It set up policy pages that solicited ideas from supporters, and at one point, the campaign solicited letters from supporters over the internet to lobby the undecided superdelegates.

And Obama’s campaign constantly updated its YouTube channel to keep its supporters around the country up to speed on his latest speeches.

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Filed under advertising, Barack Obama, Blogging, Branding, Communications, Internet, marketing, Online marketing tactics, Public Relations, Search Engine Marketing, SEO, Social Media, social network, Technology, Viral, Web 2.0, Web Sites, Word-of-Mouth, youtube

Telly Awards for Our Online Videos

PEER 1 Receives Four Telly AwardsIn past posts, I’ve profiled some of the online video work we’ve been doing at PEER 1 to promote the company’s web hosting services. A press release went out yesterday to announce that two of our videos, Growing Pains and Plentyoffish.com Customer Story received four Telly Awards for originality and creativity. We’ve had a lot of fun putting these videos together and it’s nice to see them get some recognition. Special thanks go out to Talkie21 Studios and OnDemand Production for their excellent work on these projects.

Videos Below:

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Sneak Preview of PEER 1 ‘Growing Pains’ Episode 2

Here’s a sneak preview of PEER 1 Growing Pains, episode 2 – ‘A Walk in The Park’ of our humorous (now award-winning) short video series about web hosting. See Episode 1 here. Some time after being tossed out of the house, Todd and Janet try to mend fences over a nice walk in the park. All seems well and the moment feels right, or so Todd thinks….

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BK Takes Whopper off the Menu, Customers Irate

Want to find out how passionate your customers are about your most popular product? Take it off the menu. Welcome to the Burger King ‘Whopper Freakout’. Thanks Lance for sharing this. Another brilliant example of a video gone viral.

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Filed under Branding, Business, Comedy, Humor, Internet, Social Media, video, Viral, Word-of-Mouth

PEER 1 ‘Growing Pains’ Viral Series In Production

Growing Pains Episode 3We have just completed filming episodes 2 and 3 of PEER 1’s “Growing Pains” series (episode 1 has reached 50,000+ page views on free video hosting site Viddler). Filming took place last week on location in New York City. We hope to have both episodes ready to go in the next month or so. To see photos from the film shoot, click here.

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Filed under advertising, Branding, Business, Co-location, Comedy, Hosting, Humor, Internet, Managed Hosting, marketing, Online marketing tactics, PEER 1, Small Business Marketing, Social Media, video, Viral, Web 2.0, Word-of-Mouth