Category Archives: Web 2.0

Use WordPress for Your Website, Not Just Your Blog

wordpress-logoGreat post written on the value of using the free WordPress platform not just as a blog, but as a website. I’ve talked to many startups and small business owners that don’t have a website to just use WordPress for their site. So many advantages including the fact you can get something up in minutes! But, more importantly, there is so much functionality and control built into WordPress, along with it being very search-engine friendly, that it can’t be ignored. Here is an excerpt from the post “Why Settle for a Blog When You Can Have a Blogsite“:

Blogging tools have evolved significantly due to the tremendous popularity of blogging in general. Because of this evolution blog software has actually become one of the best ways for small businesses to easily build feature rich, simple to edit, search engine friendly web sites.

I would urge anyone without a web site or with a boring static brochure site to take a good hard look at free piece of software called WordPress. The current version of the software can be downloaded from WordPress.org (They have a hosted blog version at WordPress.com but you want the download from the .org site.)

You can use this software to create your entire website whether you have or want a blog or not. (But, of course you need a blog too.) One of the best functions of this set-up is that anyone in your organization with the proper login permission can update and edit the site including adding pages, text and images without any knowledge of HTML or web design software such as Dreamweaver.

On of the core elements of WordPress is something called a theme. This is essentially the design template that controls the look and feel of all of the pages throughout the site. There are lots of places you can get pre-designed templates for blogs, but recently designers have started creating themes for the type of web site implementation I’m talking about in this article. Using these themes your web site looks like, well, a web site, instead of a blog.

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Filed under Blogging, Design, marketing, Web 2.0

Internet Marketing Key to Obama Win

Barack Obama wins Democratic nominationParticularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post:

“It’s impossible to imagine Barack Obama’s rise without the modern methods that his campaign used to organize itself, particularly around the internet,” says Simon Rosenberg, president and founder of the nonprofit think tank the New Democratic Network. “This really was the most successful campaign of the 21st century.”

“This is what happens when you have a charismatic candidate, and you organize on a scale not seen before,” he adds. “Literally, the size and scale of this is unprecedented in American political history, and it wouldn’t have been possible without the money, and passion, and support of millions of American people.”

The campaign came up with a number of innovations on the internet. It used wikis — online collaborative software — to coordinate and churn out precinct captains in both California and Texas. And it created a counter-viral e-mail campaign to combat the anonymous e-mail smears that question his religious faith and patriotism. It set up policy pages that solicited ideas from supporters, and at one point, the campaign solicited letters from supporters over the internet to lobby the undecided superdelegates.

And Obama’s campaign constantly updated its YouTube channel to keep its supporters around the country up to speed on his latest speeches.

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Filed under advertising, Barack Obama, Blogging, Branding, Communications, Internet, marketing, Online marketing tactics, Public Relations, Search Engine Marketing, SEO, Social Media, social network, Technology, Viral, Web 2.0, Web Sites, Word-of-Mouth, youtube

Interview in Ping! Zine Magazine – Blogging for Business

Blogging for Business in 2008I was recently interviewed by Dave Young for an article entitled “Blogging for Business in 2008” that appears in the latest edition of Ping! Zine Web Hosting Magazine. Below is an excerpt along with a link to the pdf:

I studied their products and services, their corporate websites, but the real studying was done by reading their blog posts. Three of my personal favorite blogs belong to PEER 1, Mailtrust, and MailChimp, names you may already be familiar with if you pay attention to what’s going on in the hosting and software industries.

Okay, so you are probably asking “what’s so great about these companies and their blogs?” I took the time to interview the people behind these successful blogs. The responses I received are quite intriguing. Rajan Sodhi, VP of Marketing and Communications at PEER 1, started “Big Marketing for Small Businesses” and has been posting to his blog (bigmarketing.wordpress.com) since august 2006. Sodhi said, “My blog has been successful in giving me an opportunity to discuss, share and engage with others about my favorite topic – marketing.”

Sodhi enjoys discussing ideas and concepts in marketing on his personal blog. However, blogs are able to do more than just communicate your personal thoughts on whatever interests you the most. For example, Pat Matthews, president of Mailtrust, a Rackspace company, said, “My blog has helped us generate business as well as recruit more effectively.” Matthews has been posting in his “Small Town, Big ideas” blog (patsweblog.com) for over 2.5 years. He believes potential customers and employees like to read about the company they are going to do business with or work for in the future. Matthews added, “My blog has made a big impact on both levels.” Sodhi and Matthews’ blogs are independent of their company’s websites and still help them build business. What happens when you fully integrate your blog within your corporate website?

Download article (pdf): Blogging for Business in 2008

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Filed under Blogging, Branding, Business, Communications, Hosting, Internet, Managed Hosting, marketing, Online marketing tactics, PEER 1, Search Engine Marketing, SEO, Small Business Marketing, Social Media, social network, Technology, Web 2.0

SXSW, All About Social Media and THE Interview

SXSW 2008Just returned from South by Southwest (SXSW) in Austin, TX. My first time and what a great event! If you’re wondering where the web 2.0 world has been the last few days, well I found them all on 6th Street. Social media was the talk of Interactive. From the continuing quest for enhanced monetization model ideas to raising VC money, to the increasing adoption by enterprise of affordable, open source online software over traditional proprietary versions. In case you thought social media was just the latest fad for techies and early adopters, many at SXSW would have you think it’s not… more like a cultural movement. And I agree. Users poking around in Facebook, sending mail through Google, and sharing photos through Flickr, are beginning to wonder why the software they are forced to use at work isn’t as easy or available. I see this changing and it will be driven by users of all types as more depend on it in their personal lives. The talk of Interactive, as you have likely heard by now, is the now infamous interview debacle by journalist Sarah Lacey of Facebook founder and CEO Mark Zuckerberg to a capacity audience. Sarah appeared to have injected herself too much in the interview, plugging her book and wording her questions in a style that irked a live crowd that quickly turned on her, while empathizing with Mark. I wasn’t there in attendance, but you couldn’t walk ten feet without someone asking or talking about it.

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Filed under Blogging, Business, Communications, Facebook, Google, innovation, Internet, marketing, Online marketing tactics, SaaS, Small Business Marketing, Social Media, social network, SXSW 2008, Technology, Trade Shows, Web 2.0

PEER 1 ‘Growing Pains’ Viral Series In Production

Growing Pains Episode 3We have just completed filming episodes 2 and 3 of PEER 1’s “Growing Pains” series (episode 1 has reached 50,000+ page views on free video hosting site Viddler). Filming took place last week on location in New York City. We hope to have both episodes ready to go in the next month or so. To see photos from the film shoot, click here.

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Filed under advertising, Branding, Business, Co-location, Comedy, Hosting, Humor, Internet, Managed Hosting, marketing, Online marketing tactics, PEER 1, Small Business Marketing, Social Media, video, Viral, Web 2.0, Word-of-Mouth

Great Offer from Microsoft and PEER 1 for Online Business Operators

Running an online business or looking to do so? Want to test the latest software applications from Microsoft on a hosted server? At PEER 1, we’ve teamed up with Microsoft to offer 50 servers (valued at $1,000 each) FREE for 30 days to approved individuals. If interested, you can apply here. This is ideal for developers and entrepreneurs to play around with MS software like Expression Tools and Visual Studio in a hosted online environment at no cost. We have a great relationship with Microsoft and are working together on various packages that would appeal to small-to-mid size online businesses and startups. Some specs on the offer are shown below:
SERVER SPECS:
  • 2 x Intel Xeon 5320 Quad-core CPU
  • 2 GB RAM
  • 1 x 250GB HD

Each server includes:

PLATFORM

  • IIS 6
  • .ASP.NET 2.0
  • .NET 2.0
  • PHP 5.0
  • Silverlight
  • SQL Server Standard

EXPRESSION TOOLS

  • Expression Blend
  • Expression Web
  • Expression Design


VISUAL STUDIO EXPRESS EDITIONS

  • Visual Web Developer 2005 Express Edition
  • Visual Basic 2005 Express Edition
  • Visual C# 2005 Express Edition

Full details here.

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Filed under e-commerce, Hosting, Internet, Managed Hosting, Microsoft, PEER 1, SaaS, servers, Technology, Web 2.0

Bye, Bye YouTube… Your Time is Up

Some of our staff members at ServerBeach got together to produce a hilarious farewell video to YouTube. YouTube started hosting their site at ServerBeach as a startup and continued on until their last server went offline here November 2007 and moved over to Google’s data centers as a result of being acquired. Check it out.

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Filed under Business, data center, Google, Hosting, Humor, Internet, PEER 1, ServerBeach, servers, Small Business Marketing, Social Media, social network, Technology, video, Viral, Web 2.0, Word-of-Mouth, youtube