Tag Archives: blog

Use WordPress for Your Website, Not Just Your Blog

wordpress-logoGreat post written on the value of using the free WordPress platform not just as a blog, but as a website. I’ve talked to many startups and small business owners that don’t have a website to just use WordPress for their site. So many advantages including the fact you can get something up in minutes! But, more importantly, there is so much functionality and control built into WordPress, along with it being very search-engine friendly, that it can’t be ignored. Here is an excerpt from the post “Why Settle for a Blog When You Can Have a Blogsite“:

Blogging tools have evolved significantly due to the tremendous popularity of blogging in general. Because of this evolution blog software has actually become one of the best ways for small businesses to easily build feature rich, simple to edit, search engine friendly web sites.

I would urge anyone without a web site or with a boring static brochure site to take a good hard look at free piece of software called WordPress. The current version of the software can be downloaded from WordPress.org (They have a hosted blog version at WordPress.com but you want the download from the .org site.)

You can use this software to create your entire website whether you have or want a blog or not. (But, of course you need a blog too.) One of the best functions of this set-up is that anyone in your organization with the proper login permission can update and edit the site including adding pages, text and images without any knowledge of HTML or web design software such as Dreamweaver.

On of the core elements of WordPress is something called a theme. This is essentially the design template that controls the look and feel of all of the pages throughout the site. There are lots of places you can get pre-designed templates for blogs, but recently designers have started creating themes for the type of web site implementation I’m talking about in this article. Using these themes your web site looks like, well, a web site, instead of a blog.

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Filed under Blogging, Design, marketing, Web 2.0

Consultants, Replace Your Tired Website with a Blog

I was talking to a leadership consultant over coffee and we started discussing websites and blogs. He has a company site, but like many, it doesn’t get updated much and is used as the primary introduction to his business – an online brochure, more or less. I suggested he should start a blog. Then, I went as far as to say his blog should replace his company site. He seemed taken back. Then I explained.

A blog is the best type of site for a professional consultant. It’s tailor-made for their needs and what they have to offer: knowledge and expertise. A consultant can use the blog to continually share their knowledge, keep it regularly updated, cultivate a community passionate about the same field, and interact with an audience. How many company sites do that? How many even get updated unless for a change in an address or phone number. And you can save on the hosting costs with a free blog here at WP, complete with traffic and search stats. Add pages to the blog such as articles, bio and business info and you’ve got all the components of most regular sites, but a hell of a lot more effective and functional. If you’re a consultant and only have a company site because everyone else does, you’re not doing yourself much service. And chances are, your company site isn’t doing a whole lot to communicate your authentic voice – a key component when evaluating consultants. Start a blog and link to it from your site, or make your blog your main site.

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Filed under Business, Communications, consulting, Hosting, Internet, marketing, Small Business Marketing, Web Sites

Funny T-shirt Takes Aim at Bloggers

This was sent to me by my colleague Tricia. I think she’s giving me a hint.

Blog T-shirt

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Filed under Bizarre, Blogging, Humor, marketing