Tag Archives: campaign

Internet Marketing Key to Obama Win

Barack Obama wins Democratic nominationParticularly interesting post on the Wired blog that illustrates how Barack Obama’s branding and marketing campaign usage of the Internet played a key role in propelling him victory of the Democrat nomination. Below is an excerpt with a link to the original post:

“It’s impossible to imagine Barack Obama’s rise without the modern methods that his campaign used to organize itself, particularly around the internet,” says Simon Rosenberg, president and founder of the nonprofit think tank the New Democratic Network. “This really was the most successful campaign of the 21st century.”

“This is what happens when you have a charismatic candidate, and you organize on a scale not seen before,” he adds. “Literally, the size and scale of this is unprecedented in American political history, and it wouldn’t have been possible without the money, and passion, and support of millions of American people.”

The campaign came up with a number of innovations on the internet. It used wikis — online collaborative software — to coordinate and churn out precinct captains in both California and Texas. And it created a counter-viral e-mail campaign to combat the anonymous e-mail smears that question his religious faith and patriotism. It set up policy pages that solicited ideas from supporters, and at one point, the campaign solicited letters from supporters over the internet to lobby the undecided superdelegates.

And Obama’s campaign constantly updated its YouTube channel to keep its supporters around the country up to speed on his latest speeches.

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Filed under advertising, Barack Obama, Blogging, Branding, Communications, Internet, marketing, Online marketing tactics, Public Relations, Search Engine Marketing, SEO, Social Media, social network, Technology, Viral, Web 2.0, Web Sites, Word-of-Mouth, youtube

Getting IT with New Web Campaign

we get IT logoWe’ve officially announced our new “we get IT” campaign at PEER 1 through this press release today. My team and I designed this campaign as way of telling our customers’ business story, and how hosting has played a critical role in doing what they do. So far, we’ve launched three video stories: Plentyoffish.com (no.1 free online dating site), Vonage (leading broadband telephone provider) and Blast Radius (interactive design agency for fortune 500’s). This blends with my strong belief in making the customer the star, and allows us to keep the campaign as fresh as the individuals we profile. People are doing some very unique and innovative things online, so there is no shortage of content and intrigue. We’ve adopted a casual interview style with the segments hosted by former MTV VJ Brian Adler, who helps by injecting some humor and taking some of the mystery out of technology so that anyone can understand it. The other part of this campaign was a trial piece we launched on social media sites called “Growing Pains” which tells the story of a guy named Todd who brings home a server to start his own online business. “This is going to grow into something beautiful,” he exclaims. He’s right. Well, sort of. Things do grow… but just a little out of control. A fun (yet experimental) piece that we launched on October 19th and has since received over 34,000 views and over 500 entries into our free managed hosting contest. The next segment is in the works.

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Filed under advertising, Branding, Brian Adler, Business, Co-location, Dating, Design, Hosting, Humor, innovation, Internet, Managed Hosting, marketing, Markus Frind, Online marketing tactics, PEER 1, Plentyoffish.com