Tag Archives: Facebook

Social Media In Numbers You Can’t Ignore

social-media-logos

If you’re still on the fence as to whether to tap in to social media for marketing, below are some staggering numbers provided by Jon Swartz of USA Today that should get your attention:

Facebook

  • More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook friends.
  • About 30 million Facebook members access it through mobile devices.

Twitter

  • Twitter users spend 66% more dollars on the Internet than non-Twitter users, says market researcher ComScore.

LinkedIn

  • LinkedIn has more than 365,000 company profiles. More than 12 million small-business professionals are members of LinkedIn.

MySpace
More than 1 million small businesses and individuals promote their goods and services on MySpace.

Smartphones power the trend

  • As smartphones such as iPhone and BlackBerry take off, more people are updating their Facebook and Twitter profiles while on the move.
  • Smartphone shipments are expected to surge to 164 million this year, up 13% from 2008, says market researcher Forward Concepts.
  • The mobile social-networking industry is expected to become a $3.3 billion market worldwide by 2013, ABI Research predicts.

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What is Social Media? Find the F**K Out Here

One of the best and funniest explanations of what social media is in the slideshow below. If you’re not quite sure still what this umbrella term means or what impact it can have on your business, then do yourself a favor, and watch. Thanks for sharing Lance!

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Should Companies Embrace Facebook?

bivI was interviewed for a cover article that appeared in this week’s edition of Business In Vancouver. The story reads “Surge in Social Networking Rings Corporate Security Alarms” and talks about the rising use of platforms such as Facebook and the potential negative affects it could have on the workplace. Privacy and security are increasing concerns as more people congregate, share and communicate online. I don’t disagree, particularly when it’s employees of companies disclosing corporate information not intended for the public on a ‘company Facebook page’. This is particularly true with publicly traded companies. The same careful administration bestowed to a company website, should also be taken with a Facebook page or Ning community site or Myspace space.

But this shouldn’t stop your company from embracing these social media tools and platforms, which allow you to reach prospects and customers in a meaningful and massive way like no other. First, you’re reaching them where they go and on their terms. At Facebook, a user will only get updates on your company if they opt-in by becoming a fan. At Twitter, a user will only receive your messages if they become a follower. They also have the power to share it with their friends, fans and followers instantly, giving you some viral love in return.

And second, these tools aren’t trendy, they’re cultural. More and more people find these tools to be just way too simple and powerful to ignore. And the price is right. Our raw and primitive need to communicate and connect will never change. How we do, does and will. And technology leads the way in helping us serve that need cheaper, faster and easier. These tools and platforms are revolutionizing the way we communicate and connect, and businesses may as well learn how to use them to their benefit, and not their detriment. Below is an excerpt from the article:

While a company may not be able to control negative comments that are posted on the Internet, the web’s interactivity allows companies to respond to them. “There’s a whole etiquette to social networking that not everybody gets,” said Rajan Sodhi, vice-president of marketing at PEER 1 Network Enterprises Inc. (TSX: PIX). One consistent rule is to communicate openly, honestly and often.

Vancouver-based PEER 1 uses a number of social networking tools and has an employee whose sole role is to cultivate the company’s online presence. PEER 1 also monitors the Internet for content that mentions the company. “It can be positive or negative,” said Sodhi. “If it’s something [about PEER 1] they aren’t happy with, we acknowledge them right then and there.” As well as reacting publicly on a blog or network on which a negative comment was posted, PEER 1 will usually follow-up with a phone call.

“We’re a real believer that these social media tools and platforms are here to stay,” said Sodhi, who is the administrator of PEER 1’s Facebook site. “You can be fearful of it and not embrace it, but I think you’re going to lose one of the best tools for communicating and reaching your market.”

Read more

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Filed under Business, Communications, Facebook, Internet, marketing, MySpace, Ning, Online marketing tactics, Selling, Small Business Marketing, Social Media, social network, Technology, Viral

Structure 08 Conference a Big Success

PEER 1 headline sponsor of Structure 08I was invited by Techvibes to write a blog post about the first ever Structure 08 conference hosted by GigaOM, which I attended and my company PEER 1 sponsored. It was held on June 25th in San Francisco at the Mission Bay Conference Center:

Just got back from the Structure 08 conference hosted by GigaOM and headline sponsored by my company, Vancouver-based PEER 1. The sold out event was a tremendous success with over 600 people in attendance representing companies like Google, Facebook, Microsoft, and VMWare. A third of the conference room was allocated to media alone.

Making the decision to sponsor Structure 08 was an easy one. It is so rare to have a room full of the brightest minds discussing and debating the latest technology impacting IT infrastructure. “Cloud Computing” was by far the topic of the day, a buzz term that seems to encompass anything related to virtualization or on-demand scalable web hosting, which is sometimes, well, cloudy.

The line up of speakers included Jonathan Yarmis of AMR Research, Mendel Rosenblum of VMWare, and a heated discussion that included panelists from Google, AT&T, GigaSpaces, Mosso, Joyent, and XCalibre. Read more

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Filed under amazon, amr research, at&t, cloud computing, Co-location, conference, data center, events, gigaspaces, Google, Hosting, Internet, It infrastructure, joyent, Managed Hosting, marketing, mosso, Om Malik, PEER 1, servers, Small Business Marketing, structure 08, Technology, virtualization, xcalibre

SXSW, All About Social Media and THE Interview

SXSW 2008Just returned from South by Southwest (SXSW) in Austin, TX. My first time and what a great event! If you’re wondering where the web 2.0 world has been the last few days, well I found them all on 6th Street. Social media was the talk of Interactive. From the continuing quest for enhanced monetization model ideas to raising VC money, to the increasing adoption by enterprise of affordable, open source online software over traditional proprietary versions. In case you thought social media was just the latest fad for techies and early adopters, many at SXSW would have you think it’s not… more like a cultural movement. And I agree. Users poking around in Facebook, sending mail through Google, and sharing photos through Flickr, are beginning to wonder why the software they are forced to use at work isn’t as easy or available. I see this changing and it will be driven by users of all types as more depend on it in their personal lives. The talk of Interactive, as you have likely heard by now, is the now infamous interview debacle by journalist Sarah Lacey of Facebook founder and CEO Mark Zuckerberg to a capacity audience. Sarah appeared to have injected herself too much in the interview, plugging her book and wording her questions in a style that irked a live crowd that quickly turned on her, while empathizing with Mark. I wasn’t there in attendance, but you couldn’t walk ten feet without someone asking or talking about it.

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Filed under Blogging, Business, Communications, Facebook, Google, innovation, Internet, marketing, Online marketing tactics, SaaS, Small Business Marketing, Social Media, social network, SXSW 2008, Technology, Trade Shows, Web 2.0

2007 Top Ten Posts at BIG Marketing

Another year coming to a close and everyone is putting out their top ten lists, so here are the top ten posts read here at BIG Marketing. A sincere thanks to all of you who have supported this blog in 2007. Interacting with you through this medium is such a joy for me. Cheers and Happy New Year!

  1. Facebook, The Right Way to Design a Social Networking Site
  2. It Pays to be a Penguin
  3. Revolutionary Pen-Size Computer Uses Bluetooth Technology
  4. The Starbucks Experience Wins Over Coffee Every Time
  5. Plenty of Fish Founder Rakes in Google Ad Dough
  6. iPod In-Ear Headphones Don’t Stick in My Ears
  7. Product Packaging That Packs a Punch

  8. Craigslist Founder Won’t Sell Out
  9. NHL All Star Voting Has a Viral Storm on its Hands
  10. Philips Shave Everywhere Ad is Viral at its Best

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Filed under advertising, Blogging, Branding, Business, Communications, Craigslist, Facebook, innovation, Internet, ipod, marketing, Markus Frind, NHL, Online marketing tactics, Packaging, Plentyoffish.com, Small Business Marketing, Social Media, social network, Starbucks, Technology, Top Ten List, Viral, Web 2.0