Tag Archives: search engine

Use WordPress for Your Website, Not Just Your Blog

wordpress-logoGreat post written on the value of using the free WordPress platform not just as a blog, but as a website. I’ve talked to many startups and small business owners that don’t have a website to just use WordPress for their site. So many advantages including the fact you can get something up in minutes! But, more importantly, there is so much functionality and control built into WordPress, along with it being very search-engine friendly, that it can’t be ignored. Here is an excerpt from the post “Why Settle for a Blog When You Can Have a Blogsite“:

Blogging tools have evolved significantly due to the tremendous popularity of blogging in general. Because of this evolution blog software has actually become one of the best ways for small businesses to easily build feature rich, simple to edit, search engine friendly web sites.

I would urge anyone without a web site or with a boring static brochure site to take a good hard look at free piece of software called WordPress. The current version of the software can be downloaded from WordPress.org (They have a hosted blog version at WordPress.com but you want the download from the .org site.)

You can use this software to create your entire website whether you have or want a blog or not. (But, of course you need a blog too.) One of the best functions of this set-up is that anyone in your organization with the proper login permission can update and edit the site including adding pages, text and images without any knowledge of HTML or web design software such as Dreamweaver.

On of the core elements of WordPress is something called a theme. This is essentially the design template that controls the look and feel of all of the pages throughout the site. There are lots of places you can get pre-designed templates for blogs, but recently designers have started creating themes for the type of web site implementation I’m talking about in this article. Using these themes your web site looks like, well, a web site, instead of a blog.

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Filed under Blogging, Design, marketing, Web 2.0

Cuil Sets Its Sites on Google

New search engine Cuil has made no bones about it. They’re going after Google with what they believe is a superior search engine that searches for and ranks pages based on their content and relevance… and not on “superficial popularity metrics”. Ouch!

According to their site, Cuil searches more pages on the web than anyone else—three times as many as Google and ten times as many as Microsoft. Interesting enough, many of the executives are ex-Google people. Try it out and let me know what you think. Are they a real threat to Google, or are they just trying to use this positioning to generate some early PR attention.

http://www.cuil.com

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Filed under Business, Internet, Online marketing tactics, Technology

Marketing Metrics: Measuring Events over Page Views

Insightful post from Steve Rubel at Micro Persuasion who questions the value of popular online marketing metrics “page views”, “unique visitors” and “time spent” – all metrics I currently use to measure our sites. The questions he raise are the same questions I continually ask myself when reviewing these stats – particularly how valuable a page view metric really is? We’ve done campaigns which have spiked our traffic but had little impact on quote requests coming through our sites, which is a metric I use to measure how effective our traffic is. Sites that use Ajax and Flash and that are highly interactive and could be delivering a better and more engaging user experience, don’t even show up as a page view. Steve mentions how Google Analytics (available for free btw, like you don’t already know) delivers a metric around events which measure the amount of interaction a user has within a page. As a marketer, this is more meaningful. High, meaningless traffic is useless for a business selling products and services to a targeted audience. Gaining a better understanding on how interested visitors engage with my sites, is much more meaningful. You can read more at Steve’s site.

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Filed under Business, Internet, marketing, Online marketing tactics, Search Engine Marketing, SEO

Yahoo! Launches New Search Features

Yahoo! New Search Features

Paul La Monica at Media Biz writes about the new search features at Yahoo! Now, like Google, searches will integrate video, images and audio in a single search. More interesting is their new Yahoo! Search Assist box that provides related search items to the keyword entered. Read more

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Filed under Search Engine Marketing, SEO, Yahoo!, Yahoo! Canada