Guy Kawasaki at SXSW 2009.
Lucky me. I got to sit down with marketing guru and popular author, Guy Kawasaki across from our ServerBeach booth just minutes ago at SXSW. A Tweet up was brought together at the Opera booth with Guy who fielded any questions. He’s really excited about his latest venture, Alltop. He’s launching a MyAlltop this upcoming week. Very cool guy and refreshingly down to earth. I’m a big fan of Guy. My company, PEER 1 is one of the sponsors of JFSA’s Innovators Lunch with Guy as the speaker in Vancouver on April 1st. This by chance meeting was a nice surprise.
- Me sitting in with Guy Kawasaki at SXSW.
Today, my marketing team officially unveils PEER 1’s new branding campaign where we ask the question, “Is your business ready for a million hits?” and introduce PEER 1’s new tagline “Fully scalable hosting solutions” that will appear below the PEER 1 logo. The tagline speaks to PEER 1’s position in the marketplace as a full solution IT hosting provider offering businesses the choice or combination of Managed Hosting, Dedicated Hosting (through our ServerBeach division), Co-location services, and in the near future, Cloud Computing. It also captures my company’s core value proposition of delivering “scalability”, or our ability to grow with our customer’s online hosting demands; conversely, our ability to scale down when less hosting horsepower is required.
The campaign also speaks to PEER 1’s extensive geographical footprint – 15 data centers and 21 network PoPs across North America and Europe – and our reputable high performance SuperNetwork™. At PEER 1, we’re confident that we deliver the most scalable IT hosting environment for startups and SMBs ready to explode online, as well as enterprises looking to scale their current needs. Clients like Club Penguin, YouTube, and PlentyofFish all began as relative unknowns that quickly turned into mega Internet sensations with PEER 1 and ServerBeach there all the way. Through this campaign, we want to let every IT professional and business operator know that we can do the same for them.
The campaign is largely comprised of online banner advertisements and three 30-second commercials shown above that take a cheeky approach towards individuals who experience a sudden increase in online traffic or “hits”. Let me know what you think. If you like them, please help me spread the message – link, embed, tweet, blog, and share anywhere and everywhere on the net. Cheers!
The Flip Video Mino
Cool new point-and-shoot video camcorder called the Flip Video Mino by Pure Digital Technologies is the size of a small digital camera, but can record up to 60 minutes of video and publish straight to YouTube, AOL Video, and MySpace through its internal software. You can see a Flip Video demo here. It retails for $179.99 and comes with 2GB internal memory, rechargeable batteries, digital zoom, and a USB arm that connects directly to your laptop download your videos in seconds. I’ll be getting my hands on one soon and can’t wait to start playing around with it.This is a great tool for bloggers and Internet video aficionados.
At PEER 1, we have launched today a limited time promotion where are giving away the Flip Video Mino free to anyone who signs up for a managed hosting or dedicated hosting plan. If you are in the market for hosting, this a great time to sign up for a plan and to get your hands on this hot new gadget.
Filed under Hosting, innovation, Internet, marketing, PEER 1, ServerBeach, servers, Small Business Marketing, Technology, video, youtube