Today, my marketing team officially unveils PEER 1’s new branding campaign where we ask the question, “Is your business ready for a million hits?” and introduce PEER 1’s new tagline “Fully scalable hosting solutions” that will appear below the PEER 1 logo. The tagline speaks to PEER 1’s position in the marketplace as a full solution IT hosting provider offering businesses the choice or combination of Managed Hosting, Dedicated Hosting (through our ServerBeach division), Co-location services, and in the near future, Cloud Computing. It also captures my company’s core value proposition of delivering “scalability”, or our ability to grow with our customer’s online hosting demands; conversely, our ability to scale down when less hosting horsepower is required.
The campaign also speaks to PEER 1’s extensive geographical footprint – 15 data centers and 21 network PoPs across North America and Europe – and our reputable high performance SuperNetwork™. At PEER 1, we’re confident that we deliver the most scalable IT hosting environment for startups and SMBs ready to explode online, as well as enterprises looking to scale their current needs. Clients like Club Penguin, YouTube, and PlentyofFish all began as relative unknowns that quickly turned into mega Internet sensations with PEER 1 and ServerBeach there all the way. Through this campaign, we want to let every IT professional and business operator know that we can do the same for them.
The campaign is largely comprised of online banner advertisements and three 30-second commercials shown above that take a cheeky approach towards individuals who experience a sudden increase in online traffic or “hits”. Let me know what you think. If you like them, please help me spread the message – link, embed, tweet, blog, and share anywhere and everywhere on the net. Cheers!
Idan Factor of Exactfactor sent me their cool free SEO tool that his company offers. I’ve tested it out and found it to be easy to use and more importantly, useful in checking your position in search engines against your competitors. You can also get regular email alerts and weekly reports. There is a full online presentation on the service that you can review. Very nice! Have a try and see for yourself. Thanks for sharing, Idan.
My colleagues and I opening the TSX on September 30th, 2008.
Yesterday, at 9:30am EST, my PEER 1 colleagues and I were given the opportunity to open the market for the Toronto Stock Exchange (TSX) (on which we are listed under the symbol PIX). What a cool experience and one that I won’t soon forget. I remember back in university taking a course on corporate valuation taught by a former Wall Street insider. I found it fascinating and have been following the markets ever since. I’ve also seen many companies on television opening the market by ringing the bell, or in our case, pushing a touch screen button on a plasma (ah, technology). I can’t say I ever thought I would get the chance, but I’m very glad I did. The opening marks a significant milestone in PEER 1’s nine year history and I feel very fortunate to have been a part of it, and to have shared the experience with a tremendous group of people.
Filed under Branding, Business, Co-location, Communications, data center, Hosting, Internet, It infrastructure, Managed Hosting, PEER 1, Technology
Now it’s all beginning to make sense. The Gates Seinfeld ads were just a teaser to get people buzzing with its quirky humor and purposeful lack of Microsoft-related content. Negative or positive, it did. Create an environment of high awareness for the brand, then launch the real campaign as people are curious and thirsty to find out what’s next. Well, what’s next is “I’m a PC” ad campaign that embraces Apple’s negative reference to Microsoft in its campaign, and turns it around to show that PC users aren’t the sterotype depicted in the Apple campaign. Instead, they are people of all walks of life, from teachers to architects, artists to programmers, celebrities to ultimate fighters. I’m impressed. From this first set of commercials, I think the ad agency Crispin Porter + Bogusky is on to something. Regular PC users can also go to the Microsoft website and upload a video or picture of themselves, which will be profiled on the site, can be shared with others, and could be featured in future Microsoft ads as well as appear on the big screen in New York’s Time Square. It’s an audacious campaign and one that will be very hard to ignore.Check out the article in the New York Times that details the Microsoft campaign.
Here is the follow up ad (long version) to the first Gates Seinfeld Microsoft ad. Techcrunch isn’t impressed, and based on the comments I’ve received regarding the first ad, not many of you will be either. I found this one very much like a Seinfeld episode, so I enjoy the humor, but I do have to say that it isn’t getting to the point fast enough. This holds true with the shorter tv ad versions that I’ve seen.
Starbucks discontinued breakfast sandwich.
I went in today and noticed Starbucks has introduced new breakfast items like hot oatmeal and whole wheat buns. A few days ago, I was at another Starbucks that was still serving those breakfast sandwiches that make the store smell like a cheap diner rather than a joint for premium coffee. Something isn’t quite right at the house of mermaid. Too much expansion. Venturing away from their core product. Every place looking way too much like the other, which normally shouldn’t be a bad thing when trying to maintain brand consistency. Whatever it is, what used to work for me no longer does.
Maybe it’s because in Vancouver, we have an abundant choice of excellent coffee shops with loads of individuality and charm… something that appears to be missing at Starbucks. The once symbol for cool coffee and a great place to meet, is beginning to feel like a bad corporate hangover with a self-indulgent CEO at the helm who has lost his grip on the experience and setting. Or it may just be me. But, I find myself increasingly drawn to every coffee shop OTHER than Starbucks to grab a cup of joe or meet for business or catch up with a friend. Sure, when I’m travelling, I tend to look for a Starbucks because I know what to expect because I don’t know the local coffee scene and don’t have time to explore. And I’m fully aware that delivering that consistent product and experience is key to that statement, and what we all like to preach about when running a successful business. But, there is a fine line between consistency and cookie-cutter. I think the mermaid may have crossed over.
Another cool online tool for small businesses. Drop.io lets you seamlessly store files online from your desktop through your Firefox browser (with the plugin), and then share them. The service is very cheap starting at $10 per gigabyte per year. If you have ever had your computer crash, you know how painful losing important files and data can be. Online storage is the best way to protect yourself and to ensure your files are always there and available, no matter what happens to your hardware.