Tag Archives: advertising

Poll on Marketing Spend

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Filed under advertising, Branding, Business, Communications, Internet, marketing, Selling, Small Business Marketing

Second Microsoft Ad With Gates and Seinfeld

Here is the follow up ad (long version) to the first Gates Seinfeld Microsoft ad. Techcrunch isn’t impressed, and based on the comments I’ve received regarding the first ad, not many of you will be either. I found this one very much like a Seinfeld episode, so I enjoy the humor, but I do have to say that it isn’t getting to the point fast enough. This holds true with the shorter tv ad versions that I’ve seen.

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Filed under advertising, Branding, Business, Comedy, Communications, Humor, Internet, marketing, Microsoft, Selling

Microsoft Motivational Video… Cringe!

Microsoft takes the cringe factor to a whole new level. Check out this motivational video for their sales department to pump them up to sell Vista. Maybe there is some truth to those Apple MAC commercials after all

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Filed under advertising, Branding, Business, Communications, marketing, Selling

Getting IT with New Web Campaign

we get IT logoWe’ve officially announced our new “we get IT” campaign at PEER 1 through this press release today. My team and I designed this campaign as way of telling our customers’ business story, and how hosting has played a critical role in doing what they do. So far, we’ve launched three video stories: Plentyoffish.com (no.1 free online dating site), Vonage (leading broadband telephone provider) and Blast Radius (interactive design agency for fortune 500’s). This blends with my strong belief in making the customer the star, and allows us to keep the campaign as fresh as the individuals we profile. People are doing some very unique and innovative things online, so there is no shortage of content and intrigue. We’ve adopted a casual interview style with the segments hosted by former MTV VJ Brian Adler, who helps by injecting some humor and taking some of the mystery out of technology so that anyone can understand it. The other part of this campaign was a trial piece we launched on social media sites called “Growing Pains” which tells the story of a guy named Todd who brings home a server to start his own online business. “This is going to grow into something beautiful,” he exclaims. He’s right. Well, sort of. Things do grow… but just a little out of control. A fun (yet experimental) piece that we launched on October 19th and has since received over 34,000 views and over 500 entries into our free managed hosting contest. The next segment is in the works.

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Filed under advertising, Branding, Brian Adler, Business, Co-location, Dating, Design, Hosting, Humor, innovation, Internet, Managed Hosting, marketing, Markus Frind, Online marketing tactics, PEER 1, Plentyoffish.com

MySpace Hypertargeting vs Facebook Beacon

Dave Rosenberg compares new features for advertisers on MySpace and Facebook in reaching targeted members through behavioral patterns and interests. For an advertiser, this is very attractive, giving them the greatest chance to ensure their ad resonates and is relevant. To the user, it can feel very intrusive. Concerns of privacy will no doubt creep up. However, this is what members knowingly or unknowingly give up when they sign up for many of the free services they enjoy online like MySpace and Facebook. At Adtech New York, this topic came up a lot with many vendors reassuring the audience that no personal contact information is ever passed on to advertisers, and only behavioral patterns and interests (ie. jazz music) are used to help advertisers reach their audience. The profile info is completely anonymous and treated as some innocuous serial number that no one could ever decipher. Comforting? Maybe for some, but this will continually grow into a hot topic as more sites find creative ways to satisfy the demands of advertisers who provide the revenue streams to make these sites available.

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Filed under advertising, Business, Facebook, Internet, marketing, Marketing Research, MySpace, Online marketing tactics, Search Engine Marketing, Small Business Marketing, Social Media, social network

Marketing Metrics: Measuring Events over Page Views

Insightful post from Steve Rubel at Micro Persuasion who questions the value of popular online marketing metrics “page views”, “unique visitors” and “time spent” – all metrics I currently use to measure our sites. The questions he raise are the same questions I continually ask myself when reviewing these stats – particularly how valuable a page view metric really is? We’ve done campaigns which have spiked our traffic but had little impact on quote requests coming through our sites, which is a metric I use to measure how effective our traffic is. Sites that use Ajax and Flash and that are highly interactive and could be delivering a better and more engaging user experience, don’t even show up as a page view. Steve mentions how Google Analytics (available for free btw, like you don’t already know) delivers a metric around events which measure the amount of interaction a user has within a page. As a marketer, this is more meaningful. High, meaningless traffic is useless for a business selling products and services to a targeted audience. Gaining a better understanding on how interested visitors engage with my sites, is much more meaningful. You can read more at Steve’s site.

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Filed under Business, Internet, marketing, Online marketing tactics, Search Engine Marketing, SEO